Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

You will partner with other members of CSM and product to drive activation and engagement for new users to the LifeLock products. This role requires someone who is data-driven, thrives in a test and learn environment, and is always looking for ways to use data to improve the customer experience, to drive engagement during the first 3 months of a subscriber’s lifetime with us.

Responsibilities

Identify opportunities to test welcome journeys for all LifeLock customers, with the goal of improving early life retention; Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications; Test and learn what other channels (push, in product, etc.) are value adds and improve ROI of early life outreaches to help inform roadmap prioritization; Partner with the US/XS pod to understand points in the member’s early lifecycle that could provide opportunities for enhanced protection offerings; Partner with the member engagement on the alerting experience and how that impacts early life; Partner with product on new feature launches and how those can be used to drive value early and often for customers; Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities; Translate data insights into actionable recommendations for improving early life retention

Requirements

Bachelor’s degree in Marketing or related field; 8+ years working on a lifecycle program; 2+ years’ experience working on engagement and retention within a lifecycle program; Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude; Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders; Someone who loves every aspect of Lifecycle – the creative, the analytical, and the customer experience. You maybe even spend your free time screenshotting exceptional user experiences.

Nice to have

Preferably for a subscription-based product; Experience with a large scale MarTech tool – SFMC, Braze, or Iterable preferred; Experience using AI in CSM workflow a bonus

Benefits

Flexible working options; Unlimited paid time off; 401(k) match; Health insurance options; Disability coverage; Life insurance; Well-being programs; Bonus eligibility