Senior Manager, Planning

Reporting of the role: This role reports to Business Director. Job Description: To be a strategic partner for a portfolio of clients – FMCG; Understand the client’s market position to develop and present optimal communication solutions against all briefs; Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs; Develop and build relationships with clients, be the trusted advisor on account requirements; Work with media partners across different platforms for ideation, negotiation and implementation; Work with internal specialist resources and group resources; Work with the team on competitive reporting and analysis; Facilitate cross-team learning and knowledge sharing; Mentoring the team and work with them on KPIs and performance appraisals.

Responsibilities

To be a strategic partner for a portfolio of clients – FMCG; Understand the client’s market position to develop and present optimal communication solutions against all briefs; Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs; Develop and build relationships with clients, be the trusted advisor on account requirements; Work with media partners across different platforms for ideation, negotiation and implementation; Work with internal specialist resources and group resources; Work with the team on competitive reporting and analysis; Facilitate cross-team learning and knowledge sharing; Mentoring the team and work with them on KPIs and performance appraisals

Requirements

Minimum 7 years’ experience as hybrid media planner; Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile; Able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients; Ability to influence without authority; Expert and hands on experience with FMCG or CPG industry; Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo; Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment; Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints; Relationship skills and aware and respectful of diversities

Benefits

Opportunities to explore creative media buys, forward thinking innovation and different aspects of media planning; Be in a position where you are encouraged to be outspoken to ensure media is prominent and meaningful during client conversations