Senior Manager, Product & Brand Marketing, AEH

The Senior Manager, Product & Brand Marketing, is responsible for leading the strategic direction, execution, and performance of product and brand marketing across the Access and Egress Hardware Group portfolio of commercial door hardware and security brands. Reporting to the VP, Growth Initiatives, AEH, this role drives product launches, brand growth, customer engagement, demand generation, and marketing effectiveness while ensuring alignment with overall business objectives. The position leads Brand Managers and shared marketing resources, partnering closely with Product Management, Sales, Business Development, and executive leadership to accelerate growth and strengthen market position.

Responsibilities

Develop and execute comprehensive product and brand marketing strategies that support revenue growth, market share expansion, and business objectives; Lead marketing activities across multiple brands, ensuring a consistent market presence, brand positioning, and customer experience; Direct and support the development and execution of new product launches, product updates, lifecycle marketing initiatives, and commercialization plans; Partner with Product Management and Sales leadership to develop go-to-market strategies, value propositions, sales enablement tools, and customer engagement programs; Conduct market, customer, and competitive analysis to identify growth opportunities and inform strategic business decisions; Lead the planning and execution of integrated marketing campaigns across digital, social media, content marketing, email, trade shows, public relations, and other marketing channels; Drive awareness, demand generation, lead development, and customer retention initiatives that contribute to business growth; Manage and develop a team of Brand Managers and shared marketing resources, providing leadership, coaching, performance management, and professional development; Establish priorities and allocate marketing resources effectively across brands, product lines, and strategic initiatives; Oversee the development of marketing communications, product content, collateral, presentations, case studies, videos, website content, and other customer-facing materials; Collaborate with internal stakeholders and external agencies to ensure successful execution of marketing programs and initiatives; Develop, manage, and monitor marketing budgets, ensuring effective utilization of resources and return on investment; Measure and report marketing performance through key metrics, analytics, and insights, implementing continuous improvement initiatives where needed; Represent the organization at industry events, customer meetings, trade shows, and other business functions; Perform other duties and projects as assigned

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or related field required; 10+ years of progressive marketing experience in product marketing, brand management, or commercial marketing roles; 5+ years of leadership experience managing marketing professionals and cross-functional teams; Demonstrated success developing and executing product launch and growth strategies; Strong understanding of brand management, product marketing, customer lifecycle marketing, and demand generation; Experience partnering with sales organizations and supporting channel-based businesses; Excellent leadership, communication, presentation, project management, and analytical skills; Strong business acumen with the ability to link marketing initiatives to business outcomes; Experience managing budgets, agencies, and multiple concurrent priorities; Proficiency in Microsoft Office and marketing technology platforms

Nice to have

MBA or advanced degree; Experience within manufacturing, building products, architectural hardware, security, or access control industries

Benefits

Paid time off, including sick and vacation days; 13 paid holidays; Job-protected leave benefits in accordance with applicable law; Medical, dental, vision, and life insurance; Health and flexible savings accounts subject to eligibility requirements; 401(k) plan with employer contributions and matching subject to plan eligibility; Eligibility for a discretionary bonus; Supplemental life insurance; Short-term and long-term disability benefits; Employee discounts