Senior Manager, Retention & Lifecycle Marketing

We're hiring a Senior Manager of Retention & Lifecycle Marketing. The right person for this role has real opinions about email: what makes a subject line work, why a flow falls apart, where a brand is leaving revenue in their list. They sign up for emails from brands they'll never buy from, because they love seeing what other marketers are building. They've earned client trust by being right more often than not, and they're not above building it themselves. Our clients span DTC ecommerce brands on Klaviyo and banks and credit unions running HubSpot lead-gen funnels. You own both sides: the strategy, the client relationships, and the work itself. You'll set the quality bar for retention across Anchour and grow the team from there. You'll work directly with our VP of Growth, account managers who handle day-to-day client traffic, a dev team that owns MarTech implementation, and a paid media team that fills the top of the funnel. This is a hybrid role based out of our Maine headquarters, with flexibility for remote work. Maine-based applicants are preferred. You'll report to our VP of Growth.

Responsibilities

Own retention strategy and results across email, SMS, direct mail, and lifecycle; Be the client's retention brain, setting expectations, running strategic reviews, building roadmaps, and owning the conversation about what comes next; Keep your hands in the work, reviewing and shaping email creative, running approval loops, QAing what matters, and using Klaviyo or HubSpot when speed counts; Lead and grow the retention team; Set the MarTech direction in partnership with the dev team; Find the expansion play with SMS programs, direct mail tests, and lifecycle automation

Requirements

6+ years building and running email, SMS, and lifecycle programs at an agency or similar fast-paced environment; Klaviyo fluency on the DTC side and HubSpot workflow experience on the B2B and financial services side; Ability to build a flow, run a segment, and do a send-day QA pass; Strong opinions about subject lines, hierarchy, segmentation logic, and flow structure; Ability to own a strategic review and build a campaign; Comfort with agency pace and managing a dozen brands in a week; Experience managing or mentoring people; New England-based; hybrid role with regular in-office days

Nice to have

Maine-based applicants are preferred

Benefits

Competitive Salary & Profit Sharing; Hybrid Work Flexibility; Retirement savings plan with 4% company match; Premium health, dental, vision, and life insurance; Optional HSA; Home office setup with laptop and 50% reimbursement for home office equipment; 12 paid holidays including 3 flexible holidays; Minimum 3 weeks paid time off; Paid parental, medical, bereavement, and other leaves; Flexible & Summer Fridays; Lifelong Learners Fund; Baby Bonding Bucks $500 bonus