Senior Manager, Social Media

We're hiring our first social media hire to make Serval the most talked-about brand in enterprise AI. This is a zero-to-one role. There is no playbook to inherit, you get to write the playbook. You'll decide what Serval sounds like on social, where we show up, what we ship, and how we measure whether it's working. You'll write posts, build a content engine, partner with our founders on their personal brands, and turn customers and teammates into a distribution flywheel. You'll report to the SVP of Brand & Communications and work directly with our founders, who care a lot about how Serval shows up.

Responsibilities

Decide what Serval's social presence looks like across LinkedIn, X, Reddit, and YouTube; make the call on which platforms are worth investing in vs. ignoring; Write founder posts, company posts, product launches, customer stories, hot takes on the ITSM and AI agent space; Build the content engine including editorial calendar, repeatable formats, asset workflow with design, review process with product marketing, and a feedback loop; Partner with founders to develop their personal brands on LinkedIn and X; Turn customers, partners, and Servalians into a distribution network; Build the YouTube channel into a real demand surface; Run social listening as an intelligence function; Use AI tools aggressively for research, drafting, editing, and production; Define what success looks like and pick metrics that map to pipeline and brand

Requirements

6+ years in social, content, or brand at a B2B software, AI, or developer tools company; at least some time at an early-stage startup where you owned the work end-to-end; a portfolio of social work you can point to; demonstrated track record growing an organic social program from low traffic to a real distribution channel; sharp writing with a real voice; fluency on LinkedIn and X; a real point of view on whether Reddit and YouTube matter for B2B; comfort with the IT, security, or developer audience; fluent with modern social, listening, and AI tools; San Francisco or New York City based; a builder; an operator with taste; genuinely online; comfortable with technical content; a fast learner who treats every post as a test

Nice to have

Experience working closely with founders or executives on their personal brands; Experience selling or marketing into IT teams

Benefits

Impact: Be a key player in shaping the success of our product and company; Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company; Culture: Join a culture that values innovation, ownership, accountability, and fun