Senior Marketing Executive - Iberia & Italy

In this role, you will drive growth for world-leading brands across Iberia and Italy owning local and trade marketing initiatives that connect innovative launches to in-store and online experiences. Align with our global team, turn insights into action, and watch your strategies reach the shelves of the region's biggest retailers.

Responsibilities

Strategic Marketing with Retailers: Collaborate with retailer marketing teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails; Brand Guardianship: Ensure all POS assets have marketing approval before launch; Distributor Support: Provide tools and align distributors with brand plans for effective execution; E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence; Provide feedback on asset performance; Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements; Customize marketing assets for retailers in collaboration with sales and the China team; License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact; Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers; Conduct store visits when needed; Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships; Trade Marketing: Maintain ZURU's voice in trade press and support showroom/trade show setups; Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends; Bespoke Local Content support for vetting/helping approve local influencers/ambassadors/seeding campaigns; Thought Leadership: Foster an entrepreneurial spirit with a proactive approach; Local marketing adhoc support when needed for wider business projects

Requirements

5+ years' experience in consumer or brand marketing, ideally in Retail, Toy, Fashion, Consumer Products, or other fast-paced industries; Strong understanding of industry trends, pop culture, and the retail landscape in DACH; Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing; Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing; Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams; Exceptional verbal and written communication, with high attention to detail; Proficiency in MS Office, Excel, G Suite; Highly organized, efficient, and able to thrive under pressure and tight deadlines; Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties; Willingness to work across time zones and travel as required; Fluent English and Spanish required

Nice to have

Passion for Toys, Collectibles, and relevant products; Bachelor's degree in marketing, Business, or related field; Figma experience; Italian language

Benefits

Culture for Growth; Global Opportunities; Surrounded by an A Player Team; Competitive Remuneration