Senior Marketing Ops Strategist

As the Senior Marketing Operations Strategist, you provide comprehensive marketing operations support for our larger and more complex B2B and B2C Lead-Generation clients. You are responsible for managing the tools and processes that enable lead capture, nurture, and flow through the revenue funnel. This includes building the foundation for marketing operations success as well as optimizing and maintaining marketing operations excellence on an ongoing basis. You will also perform high-level sales operations tasks, including building intermediate automations and dashboards for revenue teams, and building and advising on standard CRM-use processes for the sales team.

Responsibilities

Manage and perform Marketing Automation Platform/CRM setups (primarily HubSpot); Manage and perform migrations to new Marketing Automation Platforms/CRMs; Clean up existing Marketing Automation Platforms/CRMs; Strategize sales and marketing alignment automation within the Marketing Automation Platform/CRM; Lead program strategy and implementation including target audience builds, list segmentation, lifecycle funnel automation, workflow development, and scoring model creation; Build dashboards within the CRM for revenue teams; Lead qualification automation optimizations; Campaign creation & SOPs; System troubleshooting & additional customizations; KPI field setup & tracking; Sales performance & activity reports; Audit systems of prospective/existing clients; Mentor team members and hold strategy sessions; Document all processes and conduct trainings

Requirements

Proficiency in spoken and written English at an advanced level is required; 4+ years experience in marketing operations or related role; Expert in Hubspot and proficient in Pardot; High proficiency in Salesforce with the ability to perform intermediate functions including report and dashboard-builds, campaign setup and reporting, field setup and mapping, record customization, intermediate to advanced automation builds; Experience with various sales and marketing systems and tools (ie. ZoomInfo, SalesLoft, Insycle, 6Sense, etc.) and an understanding of how they interact and integrate with a Marketing Automation Platform and/or CRM; Ability to quickly troubleshoot issues within the marketing technology stack (including the CRM); Experience building out complex processes and automations; Ability to be client-facing and discuss complex strategies and recommendations with the client; Comfortable with ambiguity; Excellent organizational, time-management, and prioritization skills

Nice to have

Any other MAP and CRM platforms are a plus