Senior Media Buyer

The Senior Media Buyer will own customer acquisition across paid channels while managing the company's core Email and SMS marketing programs. This role combines performance strategy with hands-on execution across SEM, paid social, retargeting, lifecycle marketing, CRO, testing, and reporting.

Responsibilities

Build, launch, optimize, and scale paid acquisition campaigns across SEM, paid social, and retargeting channels; Manage Google Ads and paid social platforms such as Meta and TikTok; Manage daily and weekly paid media budget pacing; Develop and execute a landing page testing roadmap; Own and optimize core automated lifecycle flows across Email and SMS; Monitor Email and SMS performance across relevant lifecycle and campaign metrics; Own the setup and ongoing maintenance of UTM parameters; Deliver clear and concise weekly performance reports; Partner with Content and Social teams to identify creative needs for paid campaigns

Requirements

4+ years of hands-on performance marketing experience managing SEM and/or paid social campaigns; Experience in retail (DTC) and SEM Optimization are crucial; Experience building, launching, optimizing, and scaling paid acquisition campaigns; Proven experience managing marketing budgets and working toward CPA, CAC, and conversion rate goals; Experience designing and executing structured A/B tests across campaign elements and landing pages; Experience managing or supporting Email and SMS campaigns and automated lifecycle flows; Experience managing Google Ads, Meta Ads, TikTok Ads, retargeting, or similar paid acquisition platforms; Experience with digital measurement, tracking, and attribution; Strong understanding of performance marketing, customer acquisition, and paid media optimization; Hands-on knowledge of SEM, paid social, and retargeting strategies; Strong budget pacing and allocation skills; Ability to evaluate CPA, CAC, conversion rates, and other acquisition metrics; Strong understanding of Email and SMS lifecycle marketing fundamentals; Ability to manage and optimize automated lifecycle flows; Strong understanding of SMS messaging, frequency, engagement, and opt-out considerations; Experience with Email Marketing Campaigns (Brevo), SMS Management, and building successful campaigns; Experience with structured A/B testing; Strong understanding of conversion rate optimization and landing page testing; Practical knowledge of UTM parameters, conversion events, pixels, and attribution; Strong analytical skills; Proficiency with Canva or similar design tools; Strong organizational skills; Comfortable operating in a small, fast-moving environment while managing multiple performance channels

Nice to have

Experience within e-commerce, marketplace, subscription, or lead generation environments is strongly preferred; Mandarin proficiency is a nice-to-have; SEO knowledge is nice to have