Senior paid marketing manager

WRITER is looking for a senior paid marketing manager to lead our paid media programs. In this role, you'll use AI to personalize and scale paid marketing across channels, with a focus on account-based marketing (ABM) and supporting enterprise sales cycles. You'll work cross-functionally with the broader marketing team to keep paid programs aligned with our overall strategy. The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer. This position reports to the director of lifecycle marketing.

Responsibilities

Build and manage paid marketing programs across social, search, and display channels; Use AI tools to personalize campaigns and scale them efficiently; Develop and execute account-based marketing strategies that target enterprise accounts; Partner with sales to support long enterprise sales cycles; Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives; Set up and optimize targeting, bidding, and budget allocation; Analyze campaign performance and report on ROI, pipeline, and revenue impact; Manage agency and vendor relationships

Requirements

5+ years of paid marketing experience, including ABM and enterprise-focused campaigns; Experience using AI to personalize or scale marketing programs; Strong understanding of enterprise sales cycles and how paid media supports them; Experience working cross-functionally with marketing, sales, and product teams; Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others); Strong analytical skills — you turn campaign data into budget and targeting decisions; Communicates clearly across marketing, sales, and product, and keeps stakeholders aligned on goals and results

Benefits

Generous PTO, plus company holidays; Medical, dental, and vision coverage for you and your family; Paid parental leave for all parents (16 weeks); Fertility and family planning support; Early-detection cancer testing through Galleri; Flexible spending account and dependent FSA options; Health savings account for eligible plans with company contribution; Annual work-life stipends for wellness stipend, learning and development stipend; Company-wide off-sites and team off-sites; Competitive compensation, company stock options and 401k