Senior Paid Media Buyer

The Senior Paid Media Buyer will own the strategy, execution, management, and optimization of paid media campaigns, with a primary focus on Google Ads while supporting LinkedIn, Microsoft/Bing, and broader demand generation initiatives. This is a senior individual contributor role with no direct reports initially. The Senior Paid Media Buyer will manage significant media budgets, analyze campaign and conversion performance, recommend budget allocation decisions, support website conversion rate optimization, and translate performance data into clear recommendations for marketing leadership. The ideal candidate combines deep hands-on paid media expertise with strong B2B demand generation knowledge and analytical judgment. This role is suited for someone who can independently identify opportunities, test and iterate quickly, and connect paid media performance to MQLs, SQLs, qualified pipeline, and revenue.

Responsibilities

Own paid media strategy, execution, management, and optimization with primary focus on Google Ads; Support and evaluate LinkedIn, Microsoft/Bing, and other paid acquisition channels; Launch, optimize, and scale campaigns aligned with demand generation and pipeline objectives; Continuously test audiences, messaging, targeting, campaign structures, and other variables; Manage and optimize a six- to seven-figure paid media budget; Analyze campaign and channel performance to determine budget allocation; Monitor spend and performance to identify optimization opportunities; Connect paid media strategy and performance to MQLs, SQLs, SQOs, pipeline, and revenue; Partner with Marketing Ops and RevOps to improve conversion signals, tracking, and attribution; Translate complex campaign data into clear, actionable recommendations for senior leadership; Support website performance and conversion rate optimization initiatives; Own relationships with external paid media agencies and vendors and evaluate performance; Collaborate cross-functionally with Demand Generation, Marketing Ops, RevOps, Creative, and other stakeholders; Leverage AI and automation to improve paid media performance and operational efficiency

Requirements

5+ years of paid media, performance marketing, or related digital acquisition experience; Strong hands-on experience managing and optimizing Google Ads campaigns; Experience supporting or managing LinkedIn Ads as part of a B2B demand generation strategy; Proven experience managing large paid media budgets, ideally six figures or greater; Experience within B2B environments; Experience connecting paid media performance to MQLs, SQLs, qualified pipeline, and revenue; Experience analyzing campaign performance and translating data into strategic recommendations; Experience supporting website performance and conversion rate optimization initiatives; Experience working with or managing external marketing agencies and vendors; Deep understanding of Google Ads strategy, campaign management, optimization, targeting, and performance analysis; Strong understanding of LinkedIn Ads and its role within B2B acquisition and demand generation; Strong knowledge of B2B SaaS demand generation funnels and the relationship between paid media, MQLs, SQLs, SQOs, pipeline, and revenue; Strong budget management skills with the ability to make informed allocation and reallocation decisions; Strong analytical skills with the ability to turn campaign and funnel data into actionable recommendations; Solid understanding of marketing attribution, conversion tracking, and performance measurement; Strong understanding of conversion rate optimization and website performance; Comfortable presenting strategic recommendations and performance insights to senior marketing leadership; Able to evaluate external agency and vendor performance against marketing and business objectives; Comfortable using marketing and web analytics platforms to evaluate acquisition and conversion performance; Able to leverage AI-enabled tools and automation to improve marketing workflows, analysis, and efficiency; Strong organizational skills with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously; Able to work independently, ask thoughtful questions, and make informed decisions in a highly iterative environment

Nice to have

B2B SaaS demand generation experience strongly preferred; Experience with Microsoft/Bing Ads, SEO, or ABM-focused paid media is preferred; Previous experience mentoring junior marketers or the potential to take on people management responsibilities is a plus; Deep understanding of PowerBI, Salesforce, and Programmatic/ABM advertising is preferred; Previous agency collaboration is a plus