Senior Paid Media Manager (Social)

We're looking for a Senior Paid Social Media Manager to own end-to-end paid social campaigns for Later Influence customers, with a focus on mobile app acquisition, in-app engagement, and broader performance marketing. Reporting to our Head of Paid Media within Later's Professional Services team, you'll manage sophisticated, high-budget campaigns across major social platforms and serve as the team's go-to expert on paid social strategies that acquire and engage mobile app users. You'll partner closely with Program Managers, Program Coordinators, Account Managers, and Services account leads to align campaign strategy with client goals, and you'll help build the Paid Media team's processes, capabilities, and best practices as the team grows.

Responsibilities

Develop paid social strategies aligned to client business objectives, including customer acquisition, mobile app growth, engagement, and performance goals.; Manage paid social campaigns end to end, including planning, setup, quality assurance, testing, measurement, reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social platforms.; Develop and optimize mobile app acquisition campaigns focused on driving efficient, high-quality users and improving performance across metrics such as CPI, CPA, conversion rate, ROAS, and downstream app engagement.; Manage large budgets and complex campaign structures while serving as Later's paid social subject matter expert.; Lead the education and training of team members on paid social strategy, campaign creation, implementation, optimization, and reporting.; Monitor and continuously analyze paid social performance across channels and campaign objectives.; Translate complex campaign data into clear, actionable insights for clients and internal stakeholders.; Build and present quarterly, monthly, or weekly performance reports with analysis and strategic recommendations.; Lead a consistent experimentation and optimization process designed to continuously improve paid social performance.; Partner with Program Managers, Account Managers, Services leads, and cross-functional teams to align strategy and delivery.

Requirements

6+ years of hands-on paid social media experience, with a proven track record of driving measurable performance results.; Hands-on experience managing mobile app acquisition campaigns, particularly across Meta Ads and TikTok Ads, with direct responsibility for app installs, user acquisition, and/or post-install engagement.; Executional expertise across paid social platforms, including Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, and Snapchat Ads.; Experience managing large budgets and multiple complex campaigns simultaneously, with strong command of performance metrics such as CPI, CPA, ROAS, conversion rate, and in-app events.; Familiarity with mobile attribution and measurement, including mobile measurement partners (AppsFlyer, Adjust, Branch, or similar), app event tracking, and privacy-related considerations such as Apple ATT and SKAdNetwork.; Strong analytical, data-driven mindset, with experience using campaign and conversion data to identify opportunities for optimization and scale.; Excellent communication and collaboration skills, with experience partnering across marketing, account, analytics, creative, and product teams.; Strong project management skills and the ability to balance multiple priorities in a fast-paced environment.; Bachelor's degree in marketing, business, or a related field (or equivalent experience).; Ability to travel up to twice per quarter.

Nice to have

Agency experience; Relevant certifications such as Meta Blueprint, Google Ads, or Google Analytics

Benefits

Bonus; Various benefits plans