Senior Partner & Field Marketing Manager Nordics (m/f/x)

We are seeking an ambitious Field Marketing Manager to establish and lead Eye Security's market presence in the Nordics region. This is our first marketing hire in a new market, giving you the unique opportunity to build marketing from the ground up in Stockholm, Sweden, and subsequently expand into Denmark and Norway.

Responsibilities

Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics; Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile; Own the event lifecycle: Identify and select high-value industry events and conferences; Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market; Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning; Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive; Manage agencies and vendors: Brief, oversee, and collaborate with external agencies to execute campaigns effectively and on budget; Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI; Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team.

Requirements

5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation; Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results; Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch; Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential; Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity; Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals; Language skills: Fluent in English and Swedish required; Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines simultaneously, and comfort with operational execution alongside strategy; Marketing technology: Comfortable adopting and leveraging AI tools to work more efficiently; Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building something new.

Nice to have

HubSpot; marketing automation tools

Benefits

Autonomy and impact; Career growth; Competitive compensation; Collaboration; Company culture; Flexibility