Senior Performance Marketer (Full Remote - Portugal)

This is a hands-on role for someone who can execute fast, iterate with creative and funnel inputs, and scale what works. You’ll inherit high-performing campaigns and work directly with our CMO to double down on growth. You’ll then also have the opportunity to test and scale new channels (TikTok, Meta, Snapchat, Native, ASA) depending on performance and market constraints.

Responsibilities

Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.); Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind; Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV; Monitor performance daily using tools like Voluum, GA4, and internal dashboards; Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior; Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves; Own the creative briefing process: define hooks, formats, and angles based on performance patterns; Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages; Implement systems to reduce creative fatigue and increase speed of testing; Build strong relationships with traffic sources and negotiate premium placements and custom deals; Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria; Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly; Identify opportunities to streamline acquisition processes through automation and internal tools; Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

Requirements

4–10+ years in performance marketing or user acquisition; Proven track record managing $300K to $1M+/month in paid media spend; Full ownership of campaign execution, results, and optimization; Experience with Meta, TikTok, Snapchat, ASA, or native platforms; Analytical fluency: GA4, Voluum, tracking setups, dashboards; Strong creative instincts: can write briefs, analyze hooks, and iterate fast; Experience optimizing landing pages and funnel conversion; Strong communication & collaborative skills (perfectly fluent in English); Goal-oriented, ownership and commitment; Doer mindset - we are moving fast and need people who can balance execution, planning, and strategy; Obsessive about speed, performance and iteration; Humble - willing to learn, open to feedback; Comfortable advertising products based on uncensored models and content

Nice to have

Past exposure to subscription models and CAC/LTV frameworks; Experience in sensitive or regulated verticals (e.g. dating, femtech, telehealth)

Benefits

B2B contract preferred (flexible); Work from anywhere - fully remote; 4 weeks (20 working days) of PTO per year; Annual in-person meetup; Monthly allowance of 100 USD for health insurance expenses; Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (available to up to three family members); Co-working space budget up to 35 EUR / 40 USD per visit (up to twice per month); Learning budget for courses, books, conferences, events, or certifications; Company laptop provided; Monitor budget up to 250 USD; Keyboard/mouse/mic/headphones budget up to 150 USD; Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tool needed