Senior Product Manager (Experience & Monetization)

Zeely is building an AI Marketing Intelligence Platform that covers the full performance marketing cycle (create, launch, scale) and has 2M+ users. The company is turning Experience & Monetization into a dedicated area and is looking for a Senior Product Manager to own it end to end, from onboarding and retention to subscription plans and the B2B model. The role is to shape the direction, think in hypotheses and metrics, and apply knowledge of activation, retention, and habit loops in B2C/prosumer products. Success is measured by retention, churn, and product utilization, not just funnel conversion. The team already includes frontend, mobile, and backend engineers, QA, an analyst, and a designer. Hiring process: Intro call with a recruiter, Interview with the Hiring Manager, Final interview, Reference check, Offer. No test task.

Responsibilities

Own how users reach value in Zeely and what they pay for, across web and mobile; Grow B2C monetization in web funnels: credits logic, unlimited access, tokens; Differentiate subscription plans (Starter / Plus / Growth) with distinct pricing and features, and a clear upgrade path between tiers; Build the system for B2B users (organizations, seats) and drive a controlled shift from B2C to a B2B/hybrid monetization model; Launch monetization for agentic features; Own mobile onboarding, landing screens, and product discovery so users reach value faster; Unify UX across the platform, as several teams build their own builders; Work across B2C/B2B and mobile/web segments, in close partnership with the Growth team

Requirements

5+ years as a Product Manager in B2C or prosumer products, with ownership of the product and its metrics, not just delivery; Strong understanding of user activation, monetization, retention, and habit loops; Experience with discovery, roadmap building, and prioritization; Regular A/B testing and data-driven decisions, with the ability to show how decisions moved the metrics; Experience with a web product or platform (if your background is mobile-only, strong product growth cases); Upper-Intermediate+ English; Autonomy, systems thinking, and comfort with ambiguity

Nice to have

Experience with pricing, subscription plans, or new monetization channels; Experience building B2B logic into a product (organizations, seats, team plans); Background in AI, content, video, or marketing products

Benefits

Real ownership of ideas, directions, and processes in Experience & Monetization; A chance to build one of Zeely's key areas from scratch; Direct impact on business metrics (retention, churn, revenue mix); An AI product and the US market; A small, autonomous team with minimal sign-offs and bureaucracy; Remote-first setup, or work from the Warsaw or Kyiv offices; Day off and sick off; Regular performance reviews; Financial support for private entrepreneurs