Senior Product Manager -Growth & Acquisition

We're building the acquisition engine that finds the right customers, converts them, and turns them into long-term subscribers — whether that's a serious short-term rental operator managing a portfolio of properties or an individual owner with a single listing. This role spans both motions: a higher-touch, segment-driven funnel for operators who want a full technology and service stack, and a self-serve, product-led motion for individual owners who need to get value fast and stick. This PM owns that entire acquisition surface: from defining segment ICPs and funnel architecture to building the product features that drive conversion and activation.

Responsibilities

Own the acquisition product strategy across segments — define the funnel for both operator and single-owner acquisition, identify the conversion levers unique to each, and build the product experience that takes users from 'interested' to 'activated'; Design and run growth experiments end-to-end: write the hypothesis, scope the build, measure the result, make the call. Ship fast, kill fast, scale what works; Lead discovery: talk to customers across the spectrum — from portfolio operators to first-time hosts — and translate those insights into a differentiated product roadmap; Partner with Marketing and Sales on go-to-market execution — you own the product side of campaigns, not just the feature side; Define and own your KPIs. Build dashboards, track cohorts, and report on acquisition and activation performance without delegating the analysis; Bring a technical perspective to every initiative — you can write a spec, debate an architecture tradeoff, and spot when an engineering estimate is off.

Requirements

7+ years of product management experience, with meaningful time in acquisition, growth, or PLG roles; You think in funnels. You've owned conversion rate, CAC, activation rate, or similar metrics and moved them — ideally across more than one segment or acquisition model; Growth-oriented: you've run controlled experiments, built holdout groups, and made product decisions from the results; Technical depth: comfortable writing SQL, reading API docs, and working at the spec level with engineers; Full-cycle PM experience — you've taken products from discovery through research, spec, build, launch, and iteration; Experience with B2B SaaS, marketplace, multi-sided platforms, or consumer subscription products; Hands-on with product analytics tools (Amplitude, Mixpanel, Heap). You build your own funnels and dashboards; you don't outsource your data work; AI-fluent. You use Claude, Cursor, or similar tools actively in your workflow — for writing specs, synthesizing research, accelerating analysis. This is a baseline, not a differentiator; Familiar with basic CRM, CMS, and no-code tools — enough to make lightweight content or page changes without waiting on engineering; Self-starter. You identify the next problem and you bring the solution with it.

Nice to have

Bonus if you've worked with customers who manage a portfolio of assets or juggle both a self-serve and sales-assisted funnel.

Benefits

Variable annual bonus based on both company and individual performance; Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match; Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage; Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance; Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you; Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties; Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact; Connection: Employee Resource Groups celebrating our diverse communities at Evolve.