Senior Product Manager, Growth Platform

This is the founding product management hire for Hiya's growth function. Our product portfolio spans B2B and B2C with distinct go-to-market motions, from product-led self-service to enterprise sales. As that portfolio has grown, so has the need for a consistent growth platform that every product team can operate on. We are in the early stages of building this platform, with a GTM engineer already in place and initial traction on the underlying infrastructure. We're looking for someone to take ownership of the platform's product vision and scale it across the organization.

Responsibilities

Own the growth platform strategy across experimentation, instrumentation, the website (headless CMS), growth model dashboards, and lifecycle tooling; Design the cross-functional operating model that connects demand generation, marketing, product, and sales into a coherent growth system with shared metrics and consistent process; Build a strong culture of experimentation at Hiya: define how experiments are structured, how results are measured and shared, and improve experimentation rigor and quality across all teams; Partner with product managers across Hiya's product lines to translate their growth needs into platform capabilities and shared tooling they can use independently; Bring a strong perspective on SEO and generative engine optimization (GEO) so the platform produces surfaces that perform well in both traditional search and AI-driven discovery, and partner with product marketing on content strategy execution, including multi-locale support; Establish operating rituals that keep the growth system healthy: experiment reviews, shared learnings, and regular alignment with marketing and demand generation; Use AI tools to accelerate platform development, analysis, prototyping, and the operational work of standing up a new function

Requirements

Demonstrated success in growth, including hands-on work building activation funnels, running experimentation programs, and connecting acquisition through conversion through expansion in self-serve acquisition motions; Experience building growth platforms, tooling, or infrastructure that other teams operated on: experimentation frameworks, A/B testing and feature flag systems, analytics and event tracking platforms, CMS platforms, or cross-functional operating models; A track record of improving experimentation rigor and quality across multiple teams, not just within a single team; Expertise in SEO and emerging GEO practices, with informed opinions on how platform and CMS decisions affect organic discoverability; Proficiency with AI tools as a core part of how you work, with hands-on experience using them to accelerate analysis, prototyping, and platform development; Data fluency for defining leading metrics, building shared dashboards, and creating the feedback loops that make experimentation programs learn; The ability to build trust with product managers who own their own growth goals, positioning yourself as an enabler of their work rather than a competitor for their scope; A high-agency, builder-oriented approach: you create structure in ambiguous situations and take ownership for outcomes; Strong communication skills and the ability to translate between growth, marketing, product, and engineering contexts fluently; Alignment with Hiya's values: serving our customers, doing rather than observing, improving ourselves and our business, owning and holding ourselves accountable for success, leading with a point of view, engaging in open discussion, and committing to decisions

Nice to have

Experience as a founding or early growth hire, building the function and the playbook rather than inheriting them; Hands-on experience with headless CMS platforms, particularly Contentful or Payload, including content modeling and multi-locale support; Experience with modern analytics and instrumentation stacks (Segment, Amplitude, Mixpanel, GA4) and tag management; Familiarity with experimentation platforms (Optimizely, Statsig, or equivalent), including evaluation tradeoffs between build, buy, and open-source options; Familiarity with marketing automation and lifecycle tooling (HubSpot, Braze, Iterable, Customer.io); Experience in environments where multiple product lines with different go-to-market motions shared a common growth platform; Background working in both B2B and B2C growth contexts, particularly where self-serve and sales-assisted models coexist; Comfort with rapid prototyping tools (Cursor, Lovable, or equivalent) for quickly testing ideas

Benefits

Equity compensation; Employer-sponsored insurance: medical, dental, and vision (PPO & HDHP), 50% dependent coverage; Health, flexible spending, and dependent care accounts; Life, AD&D, and accident coverage, with company-paid life and long-term disability; 401(k) with 3% company match (via Fidelity); Flexible vacation policy and paid company holidays; Paid parental leave; Work-from-home equipment stipend; $1,000 annually to invest in your learning and growth; $1,000/year in charitable donation matching; Team lunch 3x per week