Senior Product Manager - New Bets

Heidi's core products are expanding in both scope and reach. Scribe already powers more than 3 million patient consultations a week, and Evidence and Remote are scaling behind it. We're now building out the New Bets function to create the next wave of new products. This is a zero-to-one product role inside a company that already has proven impact and partnerships with the NHS, which is the combination every early-stage PM wants and almost never gets. Most v1s launch into silence. Yours go in front of clinicians who already open Heidi every day, and who will tell you within a week whether you've built something they need. You can ship on a Tuesday, watch a GP use it on a Thursday, and know where you stand by Friday. In addition to the external feedback loop, within the London Office, we have Clinicians sat within Customer Success, Regulatory Compliance and GTM, so there is plenty of lived experience within reach. You'll own new bets end to end, not features on someone else's roadmap. You take a problem space from conviction to evidence: frame it, size the prize, prototype it, put it in front of real clinicians, and make the call. A few bets become Heidi's next product line. Most don't. Killing them cleanly, quickly and without ceremony is as much the craft as scaling the winners. A small dedicated squad sits alongside you to build and test. If it needs a pilot scoped with a health system, you scope it. If it needs a landing page, you write it. You might already be a PM. You might be a strategy consultant who is tired of recommending and wants to own what happens next. You might have run operations and spent the last two years fixing the product from the outside. The title matters less than the pattern: you build things, you move fast, and ambiguity makes you sharper, not slower.

Responsibilities

Own each bet end to end: the problem it goes after, why it matters now, and the goals and success metrics you set and are held accountable to; Take each bet from thesis to evidence - frame the problem, size the prize and define what 'working' means before anything gets built; Prototype fast, often yourself: a v0 built in Cursor or Claude Code beats a sprint of engineering time spent on the wrong thing; Get out of the building: sit in clinics, watch how visits actually run and turn what you see into the next sprint; Design pilots with commercial and regional teams that produce a decision; Make the scale-or-kill call and own the narrative with founders, leadership and customers; Do whatever the bet needs: pricing, positioning, onboarding, the launch email; Graduate the winners into staffed product lines with roadmaps someone else can run, then start again

Requirements

4+ years in product, strategy consulting, operations or within a founding team; Proof you build: a product with real users, an internal tool your old team still runs, a business, a prototype that got funded; Analytical horsepower: you can size a market, structure an ambiguous problem and build a model that tells the truth rather than the story you wanted; The discipline to define kill criteria before you fall in love with an idea, and the stomach to act on them; Speed as a habit, with weekly demos and a bias to ship over a bias to plan; You build with AI tools (Cursor, Claude Code, whatever ships faster) and can show what you've made with them; Fluency with core LLM concepts and systems (prompting, fine-tuning, embeddings, retrieval, evaluation) and the judgment to translate these into reliable, user-facing products; A romantic streak about software and a belief that great design transforms someone's day; Strong opinions, weakly held: you'll shift the room when you're right

Benefits

Real product momentum; Equity from day one; Unmatched impact; Work alongside world-class talent; Your health, covered: comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend; Global parental leave: 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility; Fertility support: £7,000 one-off payment, eligibility applies; Learning & development: £700 per year for courses, books, memberships, conferences and more; Home office budget: £500 one-off to set up a workspace you actually want to work in; Recharge days after major milestones and busy periods; Work from anywhere for up to 4 weeks per year; Clinical leave: 10 days per year for eligible clinical roles to maintain accreditation and requirements; Flexibility that works: a hybrid environment, with 3 days in the office