Senior Product Manager, Programmatic / Paid social advertising channels

Join our Product Management team as a Senior / Lead Product Manager and drive the evolution of our media management platform for programmatic / paid social advertisers. At Smartly, we empower our clients with cutting-edge solutions for digital advertising across various social media, programmatic and connected TV channels. As part of our Media Channels Product Management team, you will play a pivotal role in revolutionizing how businesses strategise, execute, scale, and optimize their programmatic / paid social advertising efforts through our Smartly Advertising Platform. Your role involves shaping the vision and execution of Smartly offering ensuring we have a solid and winning roadmap aligned across the Smartly platform for 2026 and beyond.

Responsibilities

Shape the vision and execution of Smartly offering ensuring a solid and winning roadmap aligned across the Smartly platform for 2026 and beyond; Spearhead the development of campaign management capability for one or more advertising channels; Gain deep customer insights to define product priorities and problems to solve; Lead product discovery activities, including user research and prototype testing; Collaborate with cross-functional teams to craft product vision, roadmap and to align multiple products towards it; Own the product roadmap and backlog and prioritize feature development; Work closely with paid social or programmatic advertising partners to understand the opportunities and co-create complementary value; Develop go-to-market strategies to drive product adoption and demand; Conduct client workshops and presentations to showcase product capabilities; Manage stakeholder relationships and ensure alignment of strategy and execution

Requirements

5+ years of product management experience; Proven track record of leading high-impact products and driving user or revenue growth; Strong leadership skills with experience in cross-functional collaboration; Expertise in launching successful software products and features; Background in technologically complex domains, such as digital advertising, and willingness to become proficient in digital advertising domain; Proficiency in data analysis and handling large datasets; Bachelor's or Master's degree in related fields; Ability to work from the Helsinki office at least 3 days per week; Excellent English and willingness plus ability to travel internationally to meet internal teams, partners and customers

Nice to have

B2B SaaS experience

Benefits

Inclusive Culture; Global Impact; Wellbeing Focus: generous healthcare packages, mental health services, paid holidays and family leave; Total Rewards: equity options, performance-based rewards, competitive compensation, career development opportunities; Hybrid Workplace: hybrid model with option to work abroad up to 30 days