Senior Product Marketing Manager, Growth

We are seeking a Senior Product Marketing Manager, Growth with a GM mentality and a direct line to business outcomes. Your work will directly affect funnel conversion, net revenue retention, and customer lifetime value—whether you’re shaping how SMB prospects discover and choose Justworks, or defining the signals and strategies that drive customers from single-product to multi-product adoption. This role is built for a PMM who combines customer obsession with analytical rigor and a hacker’s mentality for finding growth—someone who moves fast on data and knows that the best insights come from spending time with customers, not just dashboards.

Responsibilities

Own strategy and messaging across the full customer lifecycle—from acquisition to expansion—translating ICP definitions into entry points, progression paths, and conversion strategies across the funnel; Design and optimize acquisition journeys that move prospects from first touch through conversion, and expansion journeys that drive customers toward multi-product adoption—reducing time-to-value and time-to-expansion across both self-serve and sales-assisted motions; Define lifecycle stages, key moments, and behavioral triggers that shape how customers experience and progress through each stage—producing journey blueprints the broader GTM system can execute against; Partner with Pricing & Packaging to ensure journey strategy reinforces platform positioning and pricing communication at key conversion and upsell moments; Partner with Product, Growth Marketing, Revenue, and other PMM teams to design and prioritize growth strategies across the funnel; Define how and when customers grow across the platform: target audiences, messaging by lifecycle stage, and behavioral signals and triggers; Build growth strategy and prioritization frameworks; Serve as the business owner for your funnel area: set goals, track performance, communicate results to leadership; Define and prioritize hypotheses across your funnel area; Produce and maintain an experimentation roadmap; Operate with a test-and-learn mentality; Track the metrics that matter across the lifecycle; Be the in-house expert on your buyer through continuous qualitative and quantitative research; Partner with Market Intelligence Lead on voice of customer, win/loss, and competitive research; Use market and customer intelligence to continuously improve segmentation strategy, lifecycle design, and growth prioritization; Work through partners, not around them—aligning with Sales, Revenue Operations, Demand Generation, Product, and fellow PMMs; Collaborate closely with the Acquisition Lead, Expansion Lead, and Market Intelligence Lead; Influence without authority

Requirements

Minimum of 6 years in product marketing, growth marketing, or a related B2B SaaS function, with a track record of owning funnel strategy and driving measurable outcomes; Outstanding storyteller: synthesize customer, market, and data signals into clear narratives tailored to different audiences—from prospects to senior leadership; Data-driven with customer empathy: combine intuition with rigorous analysis and regularly go to the source—customer interviews, sales calls, win/loss reviews; Deep familiarity with hybrid self-serve and sales-assisted GTM motions; Fluent in the metrics that matter: funnel conversion rates, CAC efficiency, time-to-value, NRR, ARPC, and lifecycle progression rates; Proven ability to influence cross-functional stakeholders—Product, Sales, and Marketing leadership—without direct authority; Ownership mentality: take initiative without being asked and are scrappy and resourceful in fast-moving, ambiguous environments

Nice to have

SMB buyer experience; Experience in HR tech, fintech, payroll, or adjacent SMB platforms

Benefits

Great benefits; Wellness program offerings; Company retreats; Ability to interact with and learn from leaders in the startup community