Senior Product Marketing Manager

At Path Robotics, we're building the future of embodied intelligence. Our AI-driven systems enable robots to adapt, learn, and perform in the real world closing the skilled labor gap and transforming industries. We're looking for a Senior Product Marketing Manager to own product marketing at Path Robotics. You set direction, run your own initiatives, and don't need someone looking over your shoulder. You sit between product, sales, and the market.

Responsibilities

Own product positioning and messaging across all of Path's products and capabilities. Develop and maintain the core narratives that differentiate us in the market; Drive go-to-market strategy for product launches, feature releases, and market expansion. Coordinate cross-functionally with product, engineering, sales, and customer success; Create high-quality content that establishes Path as the authority in autonomous welding: white papers, case studies, application guides, blog posts, and thought leadership; Build and refine sales enablement materials: battle cards, competitive analysis, objection handling guides, ROI frameworks, pitch decks, and demo scripts; Develop deep competitive intelligence. Know the landscape cold—traditional automation, other robotics companies, manual welding operations—and translate that into actionable positioning; Define and manage buyer personas and journey mapping. Ensure all marketing efforts are grounded in how technical buyers actually evaluate and purchase; Partner with the sales team to understand deal dynamics, win/loss patterns, and where marketing can have the most impact on the pipeline

Requirements

5+ years of experience in product marketing, ideally at a B2B company or industrial/manufacturing technology environment; Strong strategic thinking paired with hands-on execution. You can develop the GTM strategy and also write the battle card yourself; Excellent writing and storytelling skills. You can translate complex technical capabilities into clear, compelling narratives for different audiences; Experience with product launches, competitive positioning, and sales enablement in a technical product environment

Nice to have

AWS CWI or CWE certification; Experience with robotic welding or automation systems; Background in applications engineering, technical sales, or product marketing at a manufacturing technology company; Experience building ROI models or business case analyses; Familiarity with heavy fabrication, shipbuilding, structural steel, or defense manufacturing; Working understanding of AI/ML concepts

Benefits

Daily free lunch to keep you fueled and connected with the team; Flexible PTO so you can take the time you need, when you need it; Comprehensive medical, dental, and vision coverage; 6 weeks fully paid parental leave, plus an additional 6–8 weeks for birthing parents (12–14 weeks total); 401(k) retirement plan through Empower; Generous employee referral bonuses—help us grow our team!