Senior Product Marketing Manager

We are looking for a strategic, revenue-driven Senior Product Marketing Manager – Industries to lead our vertical go-to-market (GTM) strategy. In this role, you will define how LumApps positions its employee hub experience platform across key target industries (such as Retail, Hospitality, Healthcare, Manufacturing, and more). You will serve as the expert on industry-specific buyer personas working closely with Product Management, Marketing & Sales, you will craft industry narratives, launch verticalized solutions, and create high-impact sales enablement tools that drive pipeline velocity and increase win rates.

Responsibilities

Define Industry GTM Strategy: Own the end-to-end industry strategy, positioning & messaging, and core content for target enterprise verticals.; Deepen Buyer & Persona Insights: Develop a clear understanding of key vertical stakeholders at C-Level mapping out their unique pain points, regulatory drivers, and digital workplace requirements.; Build Verticalized Sales Enablement: Equip the global sales team with industry pitch decks, competitive battle cards, discovery scripts, and verticalized demo flows.; Drive Tailored Solution Launches: Partner with Product Management to translate platform capabilities, integrations (Microsoft 365, Google Workspace, ServiceNow, HRIS), and AI features into compelling industry-specific solution packages.; Produce High-Impact Content: Create thought leadership assets, white papers, customer case studies, solution briefs, and web messaging tailored to industry pain points.; Cross-Functional Partner: Collaborate with Marketing to build targeted integrated demand programs.; Voice of the Market: Track market trends, regulatory shifts, and competitor movements across verticals to inform future product roadmap priorities and commercial strategies.

Requirements

6+ years of total experience in B2B SaaS Product Marketing, with at least 2–3 years dedicated to vertical/industry marketing; Strong understanding of Employee Experience (EX), Enterprise Intranets, Internal Communications, or Digital Workplace software; Exceptional ability to distill complex technical features into clear, value-driven industry narratives and customer stories; Proven track record of building enablement programs and GTM campaigns that directly contribute to pipeline growth, win rate improvements, and deal size expansion; Comfort working in enterprise IT environments around Google Workspace, Microsoft 365, and major AI/Tech ecosystems; Demonstrated ability to influence, align, and partner across Sales, Product Management, Customer Success, and Executive Leadership without direct authority

Nice to have

Experience positioning solutions for deskless/frontline workforces is a major plus; Direct experience in industry marketing; Familiarity with AI/LLM applications within employee engagement or productivity platforms; Experience operating in a global, cross-cultural, or dual-headquartered SaaS environment (US & Europe)

Benefits

Generous Paid Leave – 25 vacation days (prorated based on hire date), 9 sick days, 10 paid holidays, plus 2 floating holidays; Health Insurance – United Healthcare, 100% employer-paid benefits from day 1; 401k Retirement Plan – We match 100% of your contribution up to 4%; Family-Friendly Policy – Inclusive maternity & paternity leave; Team Celebrations & Seasonal Events – Because culture matters; Equipment of Your Choice – Set up your workspace your way