Senior Product Marketing Specialist

Responsibilities

Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios; Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media); Ensure materials are accurate, market-ready, and aligned to product positioning and launch priorities; Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership; Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership; Own tactical execution and follow-through for product marketing initiatives across Creative, Web, PR, and other shared services teams; Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals; Execute product-aligned demand generation campaigns for Mobile and Industrial Generator businesses; Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns; Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution; Build reusable product marketing systems, including asset libraries and messaging frameworks; Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability; Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials

Requirements

Bachelor's degree in Marketing, Business, or a related field or relevant experience; 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics; Experience managing a budget; Experience in Microsoft programs and Salesforce Marketing Cloud; Experience in B2B and B2C marketing; Ability to successfully manage marketing campaigns and achieve measurable results; Demonstrated strong organizational and project management skills; Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights; Excellent written and verbal communication skills; Creative thinking and ability to develop innovative marketing strategies; Ability to work collaboratively in a team environment and manage multiple projects simultaneously

Nice to have

Related Bachelors degree; Previous experience using SAP or equivalent ERP