Senior SEO & GEO Director

You will be a senior practitioner and account leader for Generative Engine Optimisation (GEO) across Jellyfish’s EMEA business and a portfolio of Tier 1 accounts, sitting within the Media team and reporting to the GEO Lead in EMEA. You will work closely with fellow GEO practitioners, sharing techniques and case studies. You will bring methodology, codification and capability standards to life with clients, and translate the global GEO codex into EMEA market reality, including the fragmented search landscape across the region (Google, ChatGPT Search, Claude, Gemini and market-specific search engines) for the CPG, retail and financial services concentration of the EMEA portfolio. The majority of your time will be spent in front of clients, deepening GEO maturity across the accounts you own and delivering retained work to the standard our top clients demand. The remainder is spent on new business: bringing Share of Model https://shareofmodel.ai™ diagnostics into pitches, carrying the GEO commercial narrative, and converting opportunity into retained revenue.

Responsibilities

75% Client Work: Senior GEO partner to a portfolio of Jellyfish’s Tier 1 EMEA accounts, running the strategic conversation with CMOs, brand leads and search leaders; Move clients from AI curiosity to AI maturity, measured on how many EMEA accounts move along that maturity curve and how fast; Drive adoption of advanced GEO practices inside accounts, taking the latest techniques out of test and into committed retained work; Achieve measurable commercial and business success through best practices in SEO, GEO and Search; Architect retained GEO engagements spanning content authority, technical site and structured data, entity reinforcement, AI training-signal optimisation, agentic readiness and ongoing measurement; Own the GEO QBR narrative for major retained accounts; Lead annual planning conversations on GEO’s contribution to growth, citation lift and agentic readiness; Diagnose AI-mediated search risk across accounts: AI Overviews, ChatGPT Search, Claude, Gemini, zero-click surfaces, and fragmentation of traditional search signals; Coach senior client-facing teams on how to position GEO inside day-to-day client conversations; EMEA voice into global product Share of Model™ and Pencil Pro feature priorities, signal definitions, regional benchmarks and edge-case feedback; Surface regional learnings into the global codex experiments, case studies, automation hooks and edge cases; 25% new business: Support GEO inside EMEA new business pitches bringing Share of Model™ diagnostics into pitches, shaping GEO commercial narrative and converting opportunity into retained revenue; Contribute to EMEA industry voice: IAB Europe, SMX London, DMEXCO, BrightonSEO, AI marketing summits, and strategic PR moments; Secure EMEA platform alpha and beta access through direct relationships with OpenAI, Anthropic, Google, Microsoft and Amazon AGI / Rufus teams.

Requirements

Experienced senior practitioner, most likely with over 6 years in SEO, search strategy or digital media, including direct work in AI-influenced search environments and at least one major EMEA enterprise account; Translate model behaviour and citation analysis into business consequences without sliding into jargon; Credible with senior marketing stakeholders; Understand how knowledge graphs, structured data, embeddings, retrieval systems and training signals actually work, and can spot weak strategies; Track record of converting AI capability into retained revenue; Understand the fragmented, multi-market EMEA search landscape, the regulatory backdrop, and how AI-mediated discovery is playing out differently across CPG, retail, financial services and tech; Share what you learn, raise the bar for practitioners around you, and make it easy for colleagues across accounts to get GEO right.

Benefits

Discretionary annual bonus scheme; Work remotely for up to 60% of days; Flexible working hours between 8am and 6:30pm; 14 weeks paid leave for primary caregivers; 4 weeks paid leave for secondary caregivers; £1000 towards courses for returning primary caregivers.