Senior Specialist, Biddable Search

This role reports to the Biddable Search Manager. Three best things about the job: Get to work in a truly integrated team handling 360 aspects for a brand; Will work closely with the leading publishers such as Google & Facebook; Will be exposed to Programmatic.

Responsibilities

Strategy & Consulting: Diagnose a client’s current situation their objectives; Develop Media proposals in line with client needs; Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly; Operations & Delivery: Grow strong relationships with all relevant contacts client side including Senior Management; Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines; Ensure SEM efficiencies are made by the proper use of tools and integration; Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives; Allocate clients budgets to maximize the client’s return on investment; Constant focus and optimization on improving performance based metrics such as CTR, Avg CPC, CPA, etc.; Business Growth and Development: Be competent in spotting and driving opportunities for existing clients; Work with Senior Management on new business & award entries; Manage revenue and finance process; Work with Senior Management to address goals and KPIs; Process & Team Management: Be competent at keeping an internal WIP document up to date; Ensure team members are completing work on time; Ensure all SEM output is SOX compliant and timesheets are completed accurately; Provide on the job training, coaching and mentoring to Search Executive/Assistant; Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines; Provide timely feedback to ensure all search deliverables are of a high-quality; Assist in the recruitment of new Search Managers, Executives or Assistants

Requirements

Minimum 4 years of SEM experience, ideally with strong operational track record; Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture; Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads; Consultative skills with a passion of making the complex simple; Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions); Account and team management experience; A demonstrably high level of initiative and resourcefulness; Excellent administrative and organisational skills, with strong presentation skills; Attention to detail with high levels of accuracy; Ability to cope with conflicting demands and to prioritise tasks; Ability to support others in problem solving; Google Analytics and AdWords Individual Qualifications

Nice to have

Strategic knowledge and implementation of SEO tactics is added advantage

Benefits

Access to global WPP Media & WPP networks; Employee resource groups; Frequent in-office events