Senior Staff Product Manager Specialist (f/m/d)

The Product Manager (PM) owns the full lifecycle of our Bluetooth Low Energy and Multiprotocol products

and platforms from concept through end-of-life. Acting as the voice of the customer and the market, the PM

translates customer requirements, challenges and application needs into clear, prioritized product

requirements, whole product view definitions, and go-to-marketing strategies. The PM collaborates closely

with key customers, field, and internal teams – System Architects, IC, Infrastructure & Ecosystem

engineering teams to ensure the products and solutions are best-in-class, differentiated, and practical for

real-world systems. The PM drives end-to-end product strategy by developing a compelling business case,

performing competitive analysis, and leading New Product Introduction (NPI) activities including pricing

proposal, product collateral execution, and early customer engagements.

While the PM does not directly own P&L responsibility, they are accountable for overall product success

measured through product definition alignment with customers, market adoption, design wins, revenue,

margins, ROI, and overall customer satisfaction.

Product Ownership

o Owner of the ‘whole product’ proposition and associated business-case

o Lead the marketing requirement documents (MRD) and determine specifications of the

product, including IC, SDK, embedded SW, kits and tools

o Partner with system architects, IC engineering and product enablement teams to ensure

that the technical specifications are aligned with the market and customer requirements

Product Definition

o Clear understanding of competition and market environment. Stay ahead of the

Bluetooth standards (Channel Sounding, Auracast, etc.) and ensure the product feature

set is there waiting for it.

o Engage with customers directly and develop strong trusting relationships

o Collaborate with Sales, FAEs, Product Marketing, UX, Core Tech, Product Enablement

and Applications teams

o Establish clear customer use-cases and system requirements

o Clarify both functional and non-functional requirements

o Establish clear competitive benchmarking

o Set expectations for hardware–software partitioning

o Ensure product coherence across silicon, software, kits and tools so the ‘whole product’

works as an integrated system

o Develop business cases for new investments and ensure success by working closely with

Business Leads, Product Line Manager and other cross-functional teams

Cross-Functional collaboration

o Collaborate closely with System Architects, Marketing, IC, Infrastructure, Ecosystem

engineering and other central teams

o Ensure proper feasibility of market requirements

o Ensure proper architecture options and system trade-offs are made

o Timely clarification and requirement refinement during execution

o Align with PMO and Technical Product Lead (TPL) to make sure product plan is on track

Product and technology roadmap

o Identify feature gaps and competitive differentiation

o Support investment prioritization with data and customer insight

o Align product definitions with Product Line strategy and target segments (industrial,

consumer, etc.)

▪ Product launch & promotion

o Develop product collateral, fighting guide, product pricing in collaboration with extended

teams & partners

o Provide competitive positioning and clarify product value proposition

o Act as the primary technical and product interface to customers

Lifetime Management

o Coordinate technical updates, Product Change Notifications (PCN), Product

Discontinuation Notifications (PDN), etc.

Requirements

Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field. Master’s degree is preferred.; 5+ years’ experience in Semiconductor, embedded systems, or microcontroller-based products; 2+ years in Product definition, management, applications, or system architect roles; Understanding connectivity applications in consumer, industrial and IoT applications.; Strong understanding of:; Bluetooth Low Energy or other wireless standards and a solid grasp of RF fundamentals; Microcontroller architectures (ARM Cortex, RISC-V, etc.); Embedded software ecosystems; System-level design considerations (power, performance, cost, safety, security); Customer-first’ mindset with strong system thinking.; Ability to synthesize complex technical and market inputs into clear requirements.; Excellent communication skills across technical and non-technical audiences.; Strategic thinking with data-driven decision making.; Comfort working across time zones and globally distributed teams.; Proven ability to influence without formal authority.; High energy, self-motivation and go-getter attitude.; Track record of successfully launching products, generating design-wins and ultimately driving revenue growth.