Senior Vice President, Strategy

Senior Vice President, Strategy role reporting to the AOR Lead. Working on one of India’s largest FMCGs to bring best practices on media platforms, changing audience behaviours as applicable to the GCPL portfolio, and competitive intelligence on Top 10 FMCG players. Integrated strategy role delivering hands-on insights on improving TV planning and digital planning, with high analytical skills and command over large quantum of media data.

Responsibilities

Liaison with Client Account Lead and Client side Media Lead for identifying and prioritising key projects/campaigns requiring strategic interventions; Hands-on in creating the response to brief, structuring the response, building key sections and presenting to the client; Guiding strategy team members to support on strategy projects, effectively delegating and enabling them to build rapport with client's team; Work closely with WPP media experts for industry best practices, building competitive intelligence; Deliver strategic projects requiring BARC deep-dive analysis on improving reach/targeting and efficiencies in TV planning for GCPL; Work with WPP Media practice experts to build POVs on digital planning; Build a competitive intelligence dashboard for GCPL with knowledge on TV and digital from the industry; Deliver on new initiatives like Attention Planning, Cross-screen measurement, Industry Betas; Suggest technology solves to improve efficiency and effectiveness; Lead the awards agenda for work done on GCPL; Gain client confidence by independently engaging on projects and becoming go-to person on improvements/new initiatives; Client recognition for strategy contribution on key campaigns and thought leadership

Requirements

12 years with a strategy/core planning background in a media agency or/and a TV broadcaster/digital publisher; Exposure to TV planning is a must with hands-on knowledge of BARC YUMI and previous experience of plan optimisations; Worked with Top 10 FMCG advertisers in the country across portfolio of brands with exposure to mass FMCG products; Independently developed annual media plans and TV media strategy with capability to structure, deep-dive into data, write presentations and confidently present; Industry experience and network strength to engage top digital publishers like Google and Meta to bring best practices, competitive intelligence, beta products to GCPL; Deep expertise in FMCG planning with practical expertise in 'How Brands Grow' model of marketing; Excellent excel/mathematical skills with ability to structure data, design BARC analysis for insights, do simulations and build mathematical models; Ability to drive conversation on improving process, bringing automation, efficiency, more intelligent reporting; Disciplined and process-oriented; Excellent collaboration skills to work within AOR team and across WPP Media

Nice to have

Preference given to candidates with exposure to analytics, measurement frameworks & attention Planning

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events