SEO Competence Lead

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Joining this team means becoming part of our EMEA SEO community, a network of 40+ consultants spanning multiple offices across Europe. We empower brands to grow through organic search in all its evolving forms. In this role, you’ll act as a high-level strategic advisor for our key clients while serving as a cornerstone for the development of our craft. You’ll dive deep into client needs, challenge their goals, and propose sophisticated, hands-on solutions that drive real business impact. We’re looking for a specialist with a deep-rooted passion for the future of search (specifically GEO and Social search) who can lead the way in these emerging areas.

Responsibilities

Develop and implement high-impact SEO/GEO strategies that align perfectly with client business goals and their target audiences; Guide SEO consultants who assist you on your accounts, ensuring they execute your roadmaps with precision and quality; Remain an expert practitioner while leading strategically, performing research, audits, or deep-dive analyses whenever the situation requires it; Independently lead SEO/GEO contributions for new business pitches and specialized projects, showcasing our expertise to prospective partners; Track performance and analyze complex datasets to provide insightful reports that explain the "why" behind the metrics and offer clear paths for improvement; Stay at the forefront of organic search trends, proactively adapting client strategies to keep them ahead of the competition

Requirements

Have at least 5 years of experience in SEO, with a proven track record of moving the needle for diverse brands; You’ve already taken your first steps into the world of GEO, you understand how LLMs surface information and are experimenting with how to optimize for them; Are fluent in both Dutch and English (written and spoken), allowing you to consult at a high level for both local and international clients; Possess strong analytical skills and the ability to turn data into meaningful optimizations; Have excellent presentation skills and can distill complex technical ideas into clear, persuasive narratives for any stakeholder; Thrive in a fast-paced environment, working with a high degree of independence while remaining a collaborative team player

Benefits

A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year; 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days; DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs; Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office; Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card; A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards; Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together; You can discover even more employee benefits here