SEO / GEO / AEO Strategist

We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Responsibilities

Develop and execute integrated search strategies across Traditional SEO (organic rankings, technical optimization), Generative Engine Optimization (visibility in AI-generated responses), Answer Engine Optimization (featured snippets, zero-click results); Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms; Monitor and adapt to changes in search behavior, SERP features, and AI interfaces; Own the content roadmap aligned to business goals, search demand, and user intent; Build topic clusters, entity-driven content, and semantic strategies; Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content; Optimize existing content for performance across both traditional and AI-driven search environments; Define KPIs across rankings, traffic, conversions, and AI visibility; Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools; Translate data into actionable insights and ongoing optimization plans; Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability); Implement structured data and entity markup to improve machine understanding and AI surfacing; Ensure content is optimized for readability, extraction, and summarization by AI systems; Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact; Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

3–7+ years of experience in SEO, content strategy, or organic growth; Strong understanding of technical SEO fundamentals, content strategy and keyword/intent mapping, and evolving search landscape (AI search, zero-click behavior, entity-based search); Experience creating or managing high-performing content programs; Familiarity with structured data, schema, and semantic SEO principles; Analytical mindset with the ability to tie work to business outcomes; Clear communicator who can translate complex search concepts into actionable plans

Nice to have

Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.); Background in B2B, lead generation, or performance marketing environments; Experience with CRO or conversion-focused content; Familiarity with APIs, automation, or programmatic SEO approaches