SEO/GEO Manager

Aquent Studios is hiring an SEO/GEO Manager for our team with a major global beauty brand! This role is 100% remote but you must be able to work East Coast hours. As the Manager of SEO/GEO, you are responsible for driving the strategy and execution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). Your mission is to enable “Agentic Commerce”—ensuring our brands are the preferred choice for AI agents and LLMs (Large Language Models) through high-fidelity structured data shared across a channel-less ecosystem.

Responsibilities

Direct the strategy to pivot LUSA brands from traditional search discovery to dominance within Generative AI engines (ChatGPT, Gemini, etc.); Develop the framework for “Agentic Commerce,” ensuring our digital ecosystem is architected to facilitate seamless, brand-aligned conversations with LLM partners; Lead strategic projects to share high-quality structured data with LLMs, ensuring technical precision in how product information is ingested, understood, and recommended by AI; Champion AI Prompting best practices within the team to test, validate, and optimize brand visibility and conversational accuracy; Own the end-to-end management and brand-level rollout of GEO measurement and new tracking tools; Establish and operationalize the “GEO Accelerator Flywheel”—a continuous process of gathering data-driven insights and sharing with divisions to drive rapid content updates; Manage and develop a specialized team responsible for creating best-in-class playbooks that standardize GEO optimization across all four LUSA divisions; Lead the community of division stakeholders, acting as a strategic facilitator to simplify complex technology shifts into actionable brand growth strategies; Onboard & manage relationships with cutting-edge technology vendors to maintain competitive advantage in AI and GEO; Develop strong relationships with Global counterparts to share their “SEO to GEO” journey, cascade best practices and their digital transformation roadmap

Requirements

5+ years of experience in the digital space, with a proven track record in SEO, Digital Shelf technology, and D2C strategy; Highly adaptable and technologically curious, with the ability to learn, test, and master new platforms and AI tools at the speed of the market; Excellent verbal and written communication skills, with the ability to present complex technical roadmaps to executive leadership and influence cross-functional partners; Hands-on experience with AI Prompting and a technical understanding of LLM behavior and structured data requirements; Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders; Ability to excel in a fast-paced, ever-changing environment with a proactive “driver” mindset; Bachelor’s Degree required; Proficiency in Digital Shelf Analytics and equivalent PIM/DAM platforms; Knowledge of Schema.org, JSON-LD, and Knowledge Graphs

Nice to have

Background in Beauty, Fashion, Luxury or CPG; Experience with traditional SEO tools (Conductor); Deep understanding of emerging GEO measurement platforms