Social Media Manager

This role sits at the center of Heidi's social presence, focused on organic, not paid. You'll own our channels day to day: planning, creating, publishing and reporting on the content that builds Heidi's voice on LinkedIn, Meta, TikTok and YouTube. You can make content end-to-end yourself, shooting and editing on the spot when a moment calls for it. You also know when something bigger needs a designer, video editor or copywriter in the room, and you can brief and run that collaboration. We're a global business, so content can come from anywhere. Part of the job will be building intake systems, polishing the creative and making sure it earns its place in the social calendar. You're always across what's trending. But you also know which trends are actually right for Heidi as a leading healthcare AI brand, and which ones are better left alone. You know your analytics inside and out, and zero in on the metrics that matter. Reporting into the Brand Campaigns Lead, you'll play a hands-on role for someone who wants to grow Heidi's social presence, post by post.

Responsibilities

Own Heidi's organic social presence across LinkedIn, Instagram, and TikTok; Plan and run a content calendar balancing product moments, culture, employer brand, and thought leadership; Partner with brand and content teams to turn long-form content into sharp social formats; Manage day-to-day community engagement, responding to comments and DMs; Track channel performance and use data to optimise content; Work with People and Talent teams to bring culture and hiring stories to life; Stay on top of platform trends and healthcare and AI conversations; Coordinate with external creators, agencies, or freelancers as needed; Build and maintain the global content calendar; Own the employee advocacy strategy; Collaborate with design, video and copy leads; Write copy, draft, schedule and publish across every company channel; Lead community management across every platform; Systemise repeated processes and maintain a structured review process; Build a monthly reporting cadence covering performance, insights, risks and opportunities; Guide creative work and ensure assets are polished, consistent, and within ethical, privacy and regulatory lines

Requirements

5+ years' experience in social media or content creation; Portfolio of organic social content made and grown yourself; Fluency across LinkedIn, Instagram, TikTok, YouTube and beyond; Experience in a scaleup or fast paced agency environment; Proven experience collaborating with creatives across multiple creative disciplines; Calm under pressure and excellent at managing multiple priorities; Strong systems thinker with a do once, build it properly mindset; Strong experience using social and project management tools to manage creative workflows; Clear, confident internal communicator; Genuinely strong creative judgment and care for craft; Proactive, accountable and highly organised; Comfortable using AI tools to speed up your workflow, or excited to learn; Be confident using Sprout, Omni and whatever else the job calls for

Nice to have

Linear; Notion; Shooting your own video

Benefits

$1,000 annual learning and development budget; $150/month health and wellness allowance; $500 home office budget; 26 weeks paid primary parental leave; 18 weeks paid secondary parental leave; fertility support up to $10,000; four weeks of work from anywhere per year; serious equity