Social Media Specialist

Our client is a growing marketing organization focused on helping B2B brands strengthen their digital presence through engaging, platform-specific social media content. As the organization continues to expand its social media initiatives, they are seeking an experienced Social Media Specialist to manage content creation, publishing, content calendars, and performance tracking across multiple social platforms. The Social Media Specialist will be responsible for executing day-to-day social media initiatives across LinkedIn, Instagram, Facebook, TikTok, and Pinterest. This role combines content creation, copywriting, publishing, trend awareness, analytics, and strategy support.

Responsibilities

Create engaging social media content aligned with brand goals; Develop content for LinkedIn, Instagram, Facebook, TikTok, and Pinterest; Adapt content and messaging based on platform-specific best practices; Develop and maintain organized social media content calendars; Schedule and publish approved content accurately and on time; Support B2B social media strategies for brand awareness, engagement, and lead generation; Track and analyze social media performance; Prepare regular social media performance reports; Translate performance data into actionable recommendations; Collaborate with internal marketing teams, designers, and clients

Requirements

3+ years of experience in social media management, content creation, digital marketing, or a related role; Experience working within a B2B marketing environment; Experience managing multiple social media platforms and content calendars simultaneously; Proven experience creating, scheduling, and publishing engaging social media content; Experience analyzing social media performance and using results to improve content execution; Strong understanding of LinkedIn, Instagram, Facebook, TikTok, and Pinterest; Strong social media copywriting and content creation capabilities; Ability to adapt messaging, content formats, and creative approaches for different platforms and audiences; Familiarity with social media scheduling, publishing, and analytics tools; Strong understanding of social media metrics, reporting, and performance analysis; Comfortable using Canva or similar content creation tools; Strong understanding of social media trends and platform-specific best practices; Excellent organizational skills with the ability to manage multiple content calendars and deadlines; Strong attention to detail and ability to maintain brand consistency; Ability to translate social media performance data into practical content recommendations

Nice to have

Agency experience