Social Media Specialist

We're hiring a Social Media Specialist for our Marketing team in the UK (Hybrid)! In this role, you'll lead Wellhub's local social media strategy across the UK, one of our key European markets. You will own the planning, creation, and execution of culturally relevant content, collaborating closely with regional and global marketing teams, creators, and partners to amplify brand presence, drive community engagement, and continuously optimize performance using data-driven insights.

Responsibilities

Own end-to-end local social media strategy and content calendar for the UK across Instagram, LinkedIn, and YouTube; Lead social-first content creation and direct designers, photographers, and videographers; Establish and grow community engagement and build relationships with local influencers, partners, creators, and wellbeing communities; Execute local activations, influencer collaborations, and social coverage for product launches and brand events; Optimize content through analytics, social listening, and actionable performance reports; Collaborate with regional and global marketing stakeholders to adapt campaigns to local cultural contexts; Live the mission and empower others through wellbeing

Requirements

At least 4–6 years of experience in social media management and execution; Extensive experience developing and executing end-to-end local social media strategies across key platforms; Expert storyteller with solid in-depth knowledge of short-form video production, copywriting, and leveraging current platform trends and best practices; Skilled relationship-builder with prior work experience managing influencer and creator collaborations from brief to execution; Data-minded strategist with the ability to utilize social media management, listening and analytics tools to translate performance insights into action; Organized project owner with the eagerness to embrace a fast-paced environment and juggle multiple priorities both independently and cross-functionally; Fluent in English; Prior experience in social media strategy execution

Nice to have

Additional language skills

Benefits

Free Gold Wellhub membership for employee plus up to three family members; Health and dental insurance; Hybrid and remote options with one-time home office setup reimbursement and monthly work allowance; Flexible schedule; Minimum 25 days paid holiday per year plus additional tenure days and birthday holiday; 100% paid parental leave with extended leave for birth parents; Career growth platforms and learning opportunities; Inclusive culture with focus on wellbeing and belonging