Sr. Associate Manager, Market Planning

This role serves as KFC Canada's market planning subject matter expert, providing market planning, GIS, and analytical expertise to support development strategy and growth initiatives. The role develops market planning methodologies, analyses, and recommendations that inform development planning, market prioritization, and investment decisions while partnering with franchisees and cross-functional teams to identify growth opportunities.

Responsibilities

Provide analytical support for KFC Canada Development strategy, market planning, and growth initiatives; Develop financial models, forecasting tools, and performance analyses to support investment decisions; Analyze restaurant performance, trade area dynamics, competitive activity, site quality, and market potential to identify growth opportunities; Generate data-driven insights and recommendations for key decision-making forums; Build and maintain reporting, dashboards, and analytical frameworks; Consolidate and synthesize development, market, and operational data into actionable recommendations; Lead the development and ongoing refinement of KFC Canada's market planning strategy; Utilize GIS, demographic, mobility, competitive, and consumer data to prioritize markets; Partner with franchisees and development teams to create market plans; Evaluate and implement emerging market planning tools, data sources, and analytical methodologies; Apply market planning and GIS analytics to optimize the existing restaurant portfolio; Maintain and enhance market planning systems, GIS platforms, AIS, and development dashboards; Manage relationships with external data and analytics providers; Support urban, non-traditional, and emerging development strategies through advanced market analysis and scenario planning

Requirements

BA/BS in real estate, finance, business or related field with GIS/Alteryx expertise required; Minimum of 7 years of development, real estate, strategy, or finance experience with demonstrated organizational impact and increasing responsibility; Strong internal motivation, intellectual curiosity, logical thinking, and desire to have large commercial impact; Being a Customer Maniac is a must; Proven track record driving results via creative thinking and problem solving; Demonstrated ability to effectively multi-task and generate actionable recommendations; Demonstrated track record of strong Project Management skills; Excellent interpersonal and team skills with ability to present to Senior Leadership; Previous experience with modeling complex business issues to influence decisions with a data-driven point of view; Clear influencing, communication, and organizational skills; Ability to partner well with cross-functional departments and work with all levels; Ability to efficiently manage workload with shifting priorities; Ability to work independently and multi-task in a fast-paced deadline-driven environment; Strong system/technical skills, including proficiency in Microsoft Office Suite with strong/advanced Excel and PowerPoint skills

Nice to have

Masters in Finance, Real Estate or MBA preferred; Experience in multi-unit restaurant/retail industry preferred; Knowledge of Power BI, computer programming, GIS, Alteryx and real estate-related tools is a plus; Experience with dash-boarding/automation of reporting

Benefits

Hybrid work model (2–3 days per week in office); Paid vacation and personal days; 10 paid KFC Canada holidays in addition to statutory holidays; Comprehensive health and dental benefits including HSA and PSA options; Life insurance and disability coverage with employer-paid premiums; Family-inclusive Employee Assistance Program (EAP) and virtual care; Paid parental leave with salary top-up; RRSP and DPSP retirement programs with employer matching; Annual tuition reimbursement program; Employee referral rewards