Sr. Paid Search Specialist (Remote)

We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula. You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned. This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact and who wants ownership, not just execution.

Responsibilities

Support the day-to-day execution of Rula's Paid Search program; Optimize for patient Starts and lifetime value; Partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned; Take ownership, not just execution

Requirements

4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend); Deep, practical expertise in value-based bidding; Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules); Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules; Fluency with LTV-based performance frameworks; Proficiency with Looker or comparable BI tools; Strong analytical foundation

Nice to have

Experience in healthcare, health-tech businesses where customer LTV is central to growth economics; Familiarity with multi-service line or multi-brand paid search program management; Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments); Exposure to media mix modeling or incrementality testing in a paid search context; Familiarity with first-party data activation and audience segmentation strategies

Benefits

100% remote work environment; Attractive pay and benefits; Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA; 401(k) plan access; Generous time-off policies including 2 company-wide shutdown weeks each year for self-care; Paid parental leave for all parents; Employee Assistance Program (EAP); Quarterly department stipend for team-building activities; Community and employee resource groups; Home office stipend and $50 monthly stipend for internet or cell phone expenses; Wellness at Rula program and $50/month wellness stipend