Sr. Product Manager - Media Planner (all genders)

F11 is a high-touch Enterprise Managed-Service Platform that automates the full campaign lifecycle for brick-and-mortar retailers and CPG brands. Unlike traditional self-serve SaaS, we function as a sophisticated delivery engine that powers complex, locally-targeted campaigns at scale. We are redefining how physical retail connects with digital audiences, driving tangible store revenue uplift through proprietary automation. We are seeking a Senior Product Manager to own an essential module within our Delivery Engine.

Responsibilities

Own the Engine: Drive the strategy, roadmap, and execution for our Media Planning Module; Solve for Complexity: Translate the nuances of retail-local advertising into scalable software logic; Collaborate with Data Science: Define precision metrics, evaluate allocation logic, and spec model improvements; Drive Operational Excellence: Obsess over how our Media Experts use the tool to eliminate friction and maximise the quality of automated media planning; Bridge Business & Tech: Maintain a high-level view of how planning inputs translate into business outcomes while ensuring the technical feasibility and integrity of the underlying models

Requirements

5+ years of product management experience, with at least 3 of those years specifically in SaaS AdTech or MarTech, focusing on planning or media tooling; profound understanding of media planning (reach/frequency, geographic budget allocation, demographic targeting, and media mix); worked at or deeply with planning software or equivalent; comfortable working with complex, algorithmic products; motivated by building high-performance internal tooling; fluency in English required

Nice to have

German language proficiency is a significant plus; The Dual Perspective: seen planning from both sides as a software vendor and as an agency/brand-side strategist; ML Fluency: experience with ML-assisted features like budget recommendation engines, reach forecasting models, or audience allocation algorithms; System Thinker: can simultaneously discuss the nuances of Store Revenue Uplift and the I/O requirements of an allocation model

Benefits

Impact: You will own the foundational logic of a platform that is actively changing how physical retail operates; High-Touch/High-Utility: We prioritize functional depth and automation quality over superficial UI/UX polish; Fast-Paced: We operate with agility, avoiding the long, consensus-driven roadmaps found in large, traditional enterprises