Sr. Staff Product Marketing Specialist -MCU

Customer discovery and market insight: Build direct relationships with priority Chinese customers, distributors and regional teams; uncover unmet needs, decision criteria, price thresholds, development schedules, software framework and ecosystem requirements.

Responsibilities

Product definition: Translate validated needs into market requirements documents, value propositions, product specifications and platform/derivative recommendations spanning silicon, software, tools, kits, security and ecosystem assets.; RA4 and RX200 roadmap: Shape roadmap choices for mainstream/general-purpose, low-power, motor-control and application-specific opportunities, define where reuse, memory/package derivatives, process migration or new silicon creates the strongest customer and business value.; Business case ownership: Develop volume, ASP, revenue, margin, investment and risk assumptions, align stakeholders on target customers, design-win funnel, market window and success criteria before gate approval.; Competitive strategy: Maintain fact-based benchmarking against global and local MCU competitors, including portfolio, performance, power, security, ecosystem, quality, supply resilience and price, convert insights into clear win themes and trade-offs.; Cross-functional leadership: Drive alignment with Engineering, PMO, Product Marketing, Regional Marketing, Sales, FAE, Operations, Quality and Finance, resolve requirement conflicts and keep customer commitments synchronized with feasible execution.; Early customer engagement: Secure lead customers, manage pre-NPI technical/commercial alignment, capture feedback on samples and collateral, and close requirement gaps before mass-production decisions.; NPI and lifecycle execution: Guide launch readiness, pricing logic, fighting guides, training and product collateral, monitor adoption and business-case delivery, coordinate technical updates, product changes and discontinuation communication when required.

Requirements

Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.; Experience in MCU product definition, system architecture, applications engineering or technical marketing.; Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.; Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized, testable product requirements.; Experience building product business cases and influencing cross-functional decisions without direct authority.; Understanding of Chinese customer engagement, local competitive dynamics, pricing pressure and fast product-development cycles.; Professional fluency in Mandarin Chinese and English, with strong written, presentation and negotiation skills.; Ability to travel regularly to customer sites and collaborate across China, Japan and global time zones.; Strong cross-cultural communication skills and proven ability to collaborate effectively with teams in Japan and other global regions.

Nice to have

Hands-on familiarity with Renesas RA and/or RX MCUs, especially RA4 and RX200-class devices.; Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.; Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations.; Experience through the full product lifecycle: concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management.; Established network with Chinese OEMs, ODMs, distributors, design houses or ecosystem partners.