Vice President, Growth Marketing

Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio while building more scalable, efficient ways to grow. Reporting to the CMO, you will lead Growth Marketing through a significant transformation.

Responsibilities

Lead the growth strategy and its commercial delivery; Strengthen sales-led acquisition; Scale digital growth; Develop lifecycle and expansion motions; Manage investment across the growth portfolio; Build an effective learning and measurement discipline; Turn operational constraints into prioritized requirements; Build and develop the Growth organization; Advance modern marketing capabilities

Requirements

Minimum of 15 years of experience in marketing with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing; Demonstrated success driving measurable growth in both established sales-led and scaled digital motions, with a clear understanding of their different economics, customer experiences, and operating requirements; Experience growing subscription businesses and platforms or portfolios with multiple offerings, including the opportunities and tradeoffs across acquisition, adoption, and expansion; Deep expertise in demand generation and digital growth, including integrated campaigns, account-based marketing, performance media, funnel optimization, and experimentation; Strong understanding of product-led growth principles and a track record of partnering effectively with Product and Engineering to improve customer journeys and commercial outcomes; Experience developing lifecycle strategies that improve prospect conversion, customer engagement, or expansion; Evidence of building or transforming growth capabilities while continuing to deliver results through technical debt, incomplete data, or operational constraints; Strong commercial and analytical judgment, including budget allocation, forecasting, acquisition economics, and translating marketing performance into financial implications; A track record of hiring, developing, and leading multidisciplinary teams, including managers of managers, with the ability to work hands-on when the situation requires it; Exceptional cross-functional leadership, executive communication, and influence without authority

Nice to have

Experience in B2B SaaS and SMB customer experience; Relevant experience in adjacent subscription and multi-offering platform businesses

Benefits

Welcoming and casual environment; Great benefits; Wellness program offerings; Company retreats; Ability to interact with and learn from leaders in the startup community