VP, Data Strategy, UK

We are seeking an VP, Data Strategy to work on a client portfolio across Wavemaker & T&P UK. This individual will play a pivotal role in defining the role of data in our clients' businesses and driving the adoption of Open Intelligence, InfoSum and the Open Media Studio (OMS) Platform across Wavemaker & T&P UK clients. You will accelerate the use of data to inform brilliant advertising strategies, managing client satisfaction, commercial health, and their understanding of our platform, solutions, and consulting services. You will support business growth through leading data strategy on key new business opportunities and driving organic growth from existing clients. This will be achieved by developing data strategies, evangelising our platform and capabilities, and providing thought leadership. This dynamic leader will shape our success by being accountable for achieving full penetration of the OMS Platform and Open Intelligence within all clients in their portfolio.

Responsibilities

Drive Senior Client Partnership: act as the senior data strategy partner for your portfolio of clients, engaging with key leaders responsible for data and technology; Spearhead Platform Innovation: go beyond adoption to drive the evolution of our platforms including innovative new use cases; Lead Data Strategy Capability: set the foundations for smart, audience-led, and analytically driven media plans that deliver client outcomes; Commercial and Revenue Management: partner with the UK Commercial teams to design proposals that deliver value and are competitive; Thought Leadership: stay at the forefront of industry trends and technologies, providing thought leadership that sets WPP Media apart

Requirements

Demonstrated experience in a leadership role within agency, Adtech, Advertising, or a closely related field, with a track record of successful outcomes in a matrixed organisational structure; A deep understanding of data products, technology, and trends within the advertising and marketing industry, with the ability to articulate complex technical concepts to both technical and non-technical stakeholders; Proficiency in consultative selling, with the ability to understand client needs, articulate the value proposition of our platform, and tailor solutions to meet those needs effectively; A relentless focus on customer success, with a passion for delivering exceptional client experiences and driving long-term relationships; A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making; The ability to navigate and drive organisational change, guiding stakeholders through the adoption process and overcoming resistance; Exceptional communication and relationship-building skills; A strategic mindset that enables you to create a data strategy and vision that delivers growth for our clients; Embrace WPP & WPP Media’s shared core values; Must have the right to work in the UK

Nice to have

Experience working in or with clients in the automotive, FMCG or government sectors; Experience working within large marketing agencies; Familiarity with the WPP Media or WPP ecosystem

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Employee resource groups; Frequent in-office events; Hybrid approach with teams in the office around four days a week