VP, Head of Activation

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. As the VP, Head of Activation, you will lead the largest and most dynamic engine within our Client Solutions department. You will be the architect of our execution strategy, overseeing a multi-channel powerhouse that spans all media that Kepler buys, consults, creates, or analyzes on behalf of clients.

Responsibilities

Co-develop the North Star for media activation in an agentic-powered world; create frameworks that drive profitable, sustainable growth across all media channels; ensure teams implement a unified strategy across all media partners and channels via media platforms and Direct IOs; leverage existing high-level connections at major platforms and publishers to secure first-to-market alphas, better rates, and strategic support; expand footprint beyond the Big Three; lead, mentor, and grow the largest sub-department; manage high-performing global Activation teams supporting Kepler’s North America business; develop global best practices for campaign setup, optimization, and reporting; influence selection and implementation of Kip and the ad tech stack

Requirements

12+ years of experience; proven track record of managing $100M+ in aggregate media spend; media partner and platform agnostic; high EQ; ability to translate complex technical jargon into client-speak; ability to navigate internal politics of a large agency or corporate structure; data-fluent; ability to challenge measurement frameworks; understanding of advanced measurement methodologies such as MMM and MTA

Benefits

Healthcare/Dental/Vision; Unlimited PTO; 401k Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year; Target Annualized Discretionary Bonus: 20% (42,000 - $46,000)