VP Marketing, Americas

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. As VP, Marketing – Americas, you'll be relentless about delivering pipeline and growth, as well as building the story, campaigns, and market presence to get us there. You’ll define and deliver the Americas marketing strategy, working shoulder to shoulder with regional growth leadership to convert marketing activations into closed opportunities. You’ll take our global positioning and strategy and convert it into a sharp point of view and GTM motions that clients feel and engage with across every interaction.

Responsibilities

Set and deliver the Americas marketing strategy, driving pipeline and revenue alongside regional growth leads; Support and lead a team spanning integrated marketing managers, marketing operations, events, partner marketers and performance marketing specialists; Operate as part of a unified growth team with sales — sharing pipeline goals, joint accountability, and one view of what's working; Partner with regional leadership, growth, and executive stakeholders to connect marketing directly to growth objectives, pipeline acceleration, client engagement, and market expansion; Shape Valtech's story as the experience innovation company, building a market position that clients and prospects associate directly with us; Work with marketing leadership to shape the vision for the marketing function itself — identifying where it's behind and lead the shift to a modern, AI enabled and revenue-driven marketing model; Guide integrated marketing across brand, performance, thought leadership, communications, events, ABM, and AI-enabled operations, with every initiative tied to a commercial goal; Support complex B2B enterprise sales cycles through marketing programs built to move deals forward, not just build visibility; Champion revenue-focused strategies tailored to our focus industries; Build relationships with regional and global stakeholders, holding marketing to commercial accountability; Drive a culture of accountability, collaboration, and continuous improvement across the marketing function

Requirements

Only accepting applicants from the provinces of Ontario and Québec; Strong conversational skills in English and French; Senior marketing leadership experience (VP level or equivalent) within a B2B enterprise or professional services/consulting environment; A track record of connecting marketing programs to measurable pipeline or revenue outcomes; A creative, brand, or communications background, with proven ability to turn it into commercial results; Experience building and executing regional or multi-market marketing strategies; Experience managing demand generation and account-based marketing programs supporting enterprise sales cycles; Experience partnering with executive stakeholders, including sales leadership, on go-to-market and growth strategy; 10+ years of progressive marketing experience, including senior leadership roles within B2B, enterprise, or consulting environments; An understanding of how AI can shape the future of the industry and move marketing forward

Nice to have

Spanish; Agile methodologies; consulting

Benefits

Comprehensive insurance plan with employer contribution up to 80%; Gold, Silver, or Bronze module options; short- and long-term disability coverage; Dialogue via Sun Life virtual healthcare services; Employee and Family Assistance Program; complete mental health support program; $500 Personal Spending Account; retirement plan with 100% RRSP match up to 4% via DPSP; flexible vacation; Personal Technology Reimbursement of $30/month; winter holidays closure and flexible scheduling