VP, Product Marketing

We are looking for a strategic, commercially minded VP of Product Marketing to lead product marketing across our core business lines, including advertising, betting, and sports technology. This is a high-impact leadership role responsible for translating complex products, data, technology, and market dynamics into clear positioning, compelling narratives, effective go-to-market strategies, and sales enablement support that drives growth.

Responsibilities

Develop clear, differentiated positioning and messaging for products, platforms, and solutions across advertising, betting, and sports technology; Translate complex technical capabilities into simple, customer-focused value propositions; Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories; Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations; Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives; Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable; Define launch objectives, audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics; Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance; Partner closely with Sales Marketing to ensure commercial teams have product messaging, narratives, proof points, and subject matter expertise; Work with Sales Marketing to develop and refine sales enablement materials including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials; Provide product marketing input to ensure sales materials are accurate, differentiated, commercially relevant, and aligned to product strategy; Collaborate with sales leadership and Sales Marketing to understand buyer needs, deal blockers, competitive pressure, and opportunities; Support training and enablement sessions; Develop strong understanding of customers, competitors, market dynamics, buyer pain points, and industry trends; Partner with insights, product, sales, and customer-facing teams to identify market opportunities; Create competitive positioning and market intelligence; Use customer feedback, sales input, market research, and performance data to improve messaging; Create a consistent product marketing process for launches, updates, and strategic initiatives; Ensure internal teams are aligned on what is launching, why it matters, who it is for, how it is positioned, and how it should be brought to market; Develop launch briefs, messaging documents, internal FAQs, stakeholder updates, sales readiness materials, and post-launch learnings; Act as a connector between product, sales, marketing, and customer-facing teams; Lead and develop the product marketing function, including management of PMMs across different product areas; Set priorities, establish operating rhythms, and create clear processes; Build strong relationships across product, sales, marketing, communications, insights, and leadership teams; Act as a senior strategic partner to internal stakeholders

Requirements

Significant experience in product marketing; Proven ability to lead product positioning, messaging, go-to-market strategy, and launch planning; Experience working with complex technical products and translating them into clear commercial narratives; Strong understanding of enterprise sales environments and how to support commercial teams; Experience partnering closely with product management, sales, Sales Marketing, marketing, customer success, and executive leadership; Strong writing, storytelling, and presentation skills; Ability to operate strategically while also being hands-on with execution; Experience leading, managing, or mentoring product marketing talent; Comfort working in a fast-moving, global, matrixed environment

Nice to have

B2B technology; sports technology; advertising technology; media; data; SaaS

Benefits

Competitive salary and range of benefits; eligibility to take part in Genius benefits; variable compensation plan for some roles; support for employee wellbeing; opportunities to grow skills, experience, and career; inclusive working environment