VP, Revenue Marketing

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. We’re looking for a VP of Revenue Marketing to lead Webflow’s Revenue Marketing org and be the marketing DRI for the revenue engine: pipeline creation, conversion, expansion marketing, and lifecycle.

Responsibilities

Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI; Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel; Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions; Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimization, and demand capture, in partnership with Product and Brand on experience and design; Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field marketing, partner marketing, lifecycle); Build and scale a high-performing team aligned to our sales led and partner led motions; Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs; Work with Sales leadership to prioritize segments and plays, and ensure marketing programs, SDR/BDR sequencing, and AE outreach are orchestrated around those plays; Build ABM/account-based plays for mid-market + enterprise in close partnership with SDR/BDR and AE teams; Build the Revenue ‘feedback loops’ from sales calls into messaging, offers, campaign strategy, and competitive positioning; Partner with VP of Partnership to define partner-sourced pipeline targets by tier and region, and build the co-marketing and enablement programs to hit them; Build a partner tiering and activation model: recruit → enable → co-market → measure; Develop scalable plays for different partner types, including tech/integration partners, Agencies, and platforms; Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy; Partner closely with CS and Product to design and test lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach; Operationalize customer proof as part of core sales plays, measured by win rate, attach, and cycle time; Act as ‘Customer Zero’ for Product: use Webflow internally at a high bar, surface friction and unmet needs, and translate real internal workflows into prioritized, testable product and GTM requirements; Lead in the AI transformation of our Revenue Marketing team

Requirements

12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR; Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that thread.; Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days. Clear, sized instructions to directs rather than high volume, ambiguous asks.; Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance; knows how these motions feed each other instead of competing; Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement; Deep analytics and operating rigor: attribution approach, forecasting, budget optimization, experimentation discipline

Nice to have

Have credibility with Sales, Partnership, and Product: Known for creating alignment, clarity, and trust; AI-native working style that produces judgement, not just volume. Uses AI to accelerate research and execution, and can articulate where AI output stops and their own synthesis starts; Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact

Benefits

Equity (RSUs) in Webflow; Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums; 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents; Flexible vacation, paid holidays, and a sabbatical program; Access to mental health resources, therapy and coaching; 401(k) with 100% employer match (up to $6,000/year) in the U.S.; Monthly stipends for work and wellness expenses; Annual WIN bonus program