WPP Media: Senior Associate, Performance, Lebanon

Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents. Leverage data analysis capabilities to gain actionable insights, enhancing strategy and client outcomes. Demonstrate strong hands-on experience in Google Ads, including campaign setup, optimization, keyword research, audience targeting, bidding strategies, and performance analysis. Be proficient in using Google Keyword Planner, Google Ads Editor, and other campaign management tools to efficiently build, manage, and scale campaigns. Adopt a continual test and learn approach to all performance marketing activities, developing A/B tests and sharing results with the wider team. Master our internal processes and provide consistent, effective support to senior team members. Keep up to date with the latest digital marketing developments. Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs). Cultivate a culture of continuous improvement by sharing best practices and insights across the team.

Responsibilities

Drive best-in-class campaign activation, ensuring optimization and reporting are done frequently and according to best practice documents; Leverage data analysis capabilities to gain actionable insights, enhancing strategy and client outcomes; Demonstrate strong hands-on experience in Google Ads, including campaign setup, optimization, keyword research, audience targeting, bidding strategies, and performance analysis; Be proficient in using Google Keyword Planner, Google Ads Editor, and other campaign management tools to efficiently build, manage, and scale campaigns; Adopt a continual test and learn approach to all performance marketing activities, developing A/B tests and sharing results with the wider team; Master our internal processes and provide consistent, effective support to senior team members; Keep up to date with the latest digital marketing developments; Ensure client satisfaction by focusing on high-quality deliverables, effective communication, and adherence to service level agreements (SLAs); Cultivate a culture of continuous improvement by sharing best practices and insights across the team

Requirements

Minimum of 2 years of experience in performance marketing, not only executing in-platform but also optimizing to a sales/revenue KPI; Strong experience with Google Ads, including Search campaigns, keyword strategy, campaign structure, bidding, optimization, Google Ads Editor, and Keyword Planner; Experience across major digital advertising platforms including Google, Meta, TikTok, Snapchat, LinkedIn, and X (Twitter); Collaborative team player approach; Ability to deliver high-quality work leading to positive client outcomes; Attention to detail and highly organized; Deep understanding of the digital ecosystem, tracking tech stack, and measurement

Nice to have

Familiarity with GA4 and campaign measurement principles is a plus

Benefits

competitive medical; group retirement plans; vision; dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days; access to global WPP Media and WPP networks; employee resource groups; in-office events