B2B Lead Generation Representative

The Junior Lead Generation Representative will spearhead outbound lead generation efforts, building and nurturing B2B relationships to grow the corporate gifting program. This role is responsible for identifying qualified prospects, converting them into long-term clients, and collaborating cross-functionally with sales and marketing teams to optimize outreach and campaign performance. The ideal candidate is proactive, results-oriented, and energized by the opportunity to make a measurable impact in a growing, mission-driven organization.

Responsibilities

Conduct outbound outreach via phone, email, and LinkedIn to generate and qualify B2B leads; Identify and pursue corporate gifting opportunities, with particular focus on seasonal campaigns and holiday periods; Build and nurture relationships with prospects by providing tailored product information and solutions; Maintain consistent follow-up cadences to move leads through the pipeline efficiently; Maintain organized records of leads, client interactions, and follow-ups using a CRM system; Ensure no opportunity slips through the cracks through disciplined pipeline management; Partner with the sales and marketing teams to align messaging and continuously improve outreach strategies; Contribute to campaign planning and performance optimization across seasonal initiatives

Requirements

1–3 years of experience in sales, business development, or lead generation; Demonstrated track record of hitting outreach targets or sales goals; Experience conducting outbound outreach via phone, email, and LinkedIn; Highly organized and self-motivated with the ability to manage multiple prospects simultaneously; Proactive and driven with a genuine passion for creating delightful customer experiences; Positive, can-do attitude and strong ability to build rapport with business clients; Comfortable working independently in a fully remote environment while staying aligned with team goals

Nice to have

B2B experience; prior exposure to corporate or B2B gifting, e-commerce, or related industries