Commercial Team Lead - Senegal

We are seeking an experienced and entrepreneurial Commercial Team Lead to drive commercial growth while leading and developing a high-performing sales team. This role combines hands-on business development with team leadership. You will personally acquire and grow strategic customer relationships while coaching, managing, and scaling the commercial team to consistently achieve ambitious growth targets. As the commercial lead, you will also act as the voice of the market within Capi, sharing customer insights, competitive intelligence, and commercial opportunities with Product, Operations, Compliance, and Leadership teams to continuously improve our offering and execution. This is a hands-on role involving both office work and extensive field visits to meet customers and partners.

Responsibilities

Own customer acquisition and revenue growth within your market; Prospect, pitch, negotiate, and close new business customers, with a focus on strategic accounts; Build and maintain a healthy sales pipeline, ensuring consistent conversion from lead to active customer; Drive repeat transactions by developing long-term customer relationships and identifying upselling opportunities; Coach and enable the commercial team to successfully launch and sell new Capi products and services; Lead, coach, and develop the commercial team to consistently achieve performance targets; Set clear objectives, monitor KPIs, and provide regular coaching and performance feedback; Recruit, onboard, and support new team members as the business grows; Foster a high-performance, customer-first, and entrepreneurial team culture; Build relationships with local business communities, referral partners, and ecosystem stakeholders; Identify partnership opportunities that accelerate customer acquisition and strengthen Capi's market presence; Represent Capi at customer meetings, networking events, and industry gatherings; Negotiate commercial terms while ensuring sustainable profitability; Monitor customer activity and proactively engage existing, inactive, or churned accounts to maximize retention and transaction volumes; Ensure customers receive exceptional service throughout their lifecycle with Capi; Act as the voice of the market by sharing customer feedback, competitive insights, and emerging trends; Collaborate closely with Product, Operations, Compliance, and Growth teams to improve customer experience and internal processes; Document customer insights and commercial best practices to help refine sales playbooks and go-to-market strategies; Identify operational bottlenecks and recommend improvements to support scalable growth

Requirements

Minimum of 6 years of experience in B2B sales, business development, or account management, ideally within fintech, start up or financial services; Previous experience leading, coaching, or mentoring commercial teams; Proven track record of consistently delivering commercial growth in fast-paced environments; Strong commercial acumen with excellent negotiation and relationship-building skills; Strong leadership, coaching, and people management capabilities; Results-driven, highly organized, and comfortable working autonomously; Analytical mindset with experience using CRM tools and commercial data to drive decisions; Fluent in French and in English; Passion for Capi's mission to make global finance accessible and fair; Entrepreneurial mindset with a 'no task is too small' attitude; Comfortable balancing office work with frequent field visits; Hungry for rapid growth, ownership, and building scalable commercial operations

Nice to have

Experience in early-stage VC-backed startups, consulting, or emerging markets is a strong advantage

Benefits

Competitive salary; Share options; Benefits