Creator Marketing Consulting Manager

As a Creator Consulting Manager, you are a member of impact.com’s Creator Strategy practice, designing and optimizing the most sophisticated performance creator programs in the market. You work directly with brand teams and their agencies — diagnosing what they actually need beneath what they’ve asked for, translating ambiguity into roadmaps, and then standing up in front of a room and teaching others how to run it. You are equal parts strategist, economist, architect, creative, innovator, facilitator, and teacher. This is a client-facing, high-visibility role for someone who thrives on complexity, moves fast with demanding stakeholders, and wants to help define what performance creator marketing becomes over the next five years.

Responsibilities

Build and optimize end-to-end strategies for the largest performance creator (creator-affiliate) programs in the world; Partner with enterprise advertisers to stand up creator centers of excellence; Architect compensation strategies that motivate creators; Develop integrated casting and recruitment strategies spanning paid, earned, and owned media; Design scaled vetting and brand safety frameworks; Design creator communications strategies and workflows; Build creative strategies focused on affiliate-optimized formats; Bring a working point of view on social and performance media trends; Plan and facilitate workshops, trainings, and enablement sessions for brand teams and their agencies; Represent impact.com externally on conference stages, client executive sessions, panels, and webinars; Work with Creator Solutions on program management and operational execution; Partner with Creator Relations and Creator Productivity on creator onboarding, coaching, and lifecycle programming; Feed field learning back into the practice; Apply advanced measurement approaches such as MMM, brand lift, sales lift, and MTA; Continuously optimize using process design and AI

Requirements

5+ years of experience building complex, performance marketing strategies for demanding, fast-paced enterprise brands; Comfortable being handed a vague directive and returning with a clear roadmap, requirements, and stakeholder alignment; Extensive knowledge across performance marketing, affiliate marketing, and creator marketing, and fluency in the SaaS platforms that power them; Working proficiency with leading performance creator platforms such as LTK and ShopMy; Expert-level public speaking; Expert-level workshop design and facilitation; Fluency in advanced marketing measurement: MMM, brand lift, sales lift, MTA; Strong project management discipline across multiple concurrent, high-stakes engagements; A process optimizer’s instinct; A genuine appetite for teaching; Thought leadership

Nice to have

Fluency in measurement technology and the vendor landscape behind it; Hands-on experience with performance paid media; Published writing, speaking, or original research in the creator or performance marketing space

Benefits

Responsible PTO policy; Flexible working environment; Up to 12 fully covered therapy/coaching sessions per year with dependent coverage; Monthly gym reimbursement; Restricted Stock Units (RSUs) with 3-year vesting schedule; Free Coursera subscription and PXA courses; 26 weeks fully paid parental leave for primary caregiver and 13 weeks for secondary caregiver; Technology stipend for home office; Monthly internet allowance