Director of Sales (Senior Living)

As Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day. As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Responsibilities

Leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement; Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing; Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process; Build, nurture, and maintain referral networks through external outreach, presentations, and business development; Manage inquiries from all lead sources, providing timely responses and professional follow-up; Conduct personalized tours and discovery meetings to connect with prospective residents and families; Maintain accurate CRM data to track leads, activity, and conversion metrics; Plan and execute community marketing initiatives and sales events to drive qualified leads; Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies; Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies; Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families; Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets; Represent the community with professionalism, integrity, and compassion in all interactions

Requirements

High school diploma or equivalent; Valid driver's license in good standing and reliable access to a personal vehicle; Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook); Strong communication, presentation, relationship-building, and interpersonal skills; Excellent organizational and time-management skills with the ability to manage multiple priorities and meet deadlines; Professional and compassionate approach with a resident- and family-first mindset, a genuine passion for serving seniors, and a strong focus on positive outcomes; Ability and willingness to work onsite, conduct community tours, and participate in local community and networking events as needed

Nice to have

Minimum of two years of sales and marketing experience; Demonstrated ability to achieve sales targets and/or occupancy goals; Experience with CRM systems or similar technology

Benefits

competitive pay; medical; dental; vision; life; disability insurance; paid time off and holidays; 401(k) with employer match; paid training and career growth opportunities; wellness-related benefits; Employee Assistance Program (EAP); mileage reimbursement for local travel