General Manager - Optical

As a General Manager, you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day. The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care. You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

Responsibilities

Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies; Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities; Monitor store performance and guide associates to deliver outstanding customer and patient experiences; Partner with the Doctor to ensure every patient receives the highest level of care; Conduct store audits and uphold quality, merchandising, and service standards; Maintain open communication with the District Manager and provide accurate reporting; Ensure the store and facility meet all corporate and safety standards; Execute marketing, merchandising, and promotional initiatives according to brand standards; Manage budgets, supplies, and inventory to meet financial goals; Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic; Coach team toward sales and service excellence; Provide clear, timely feedback and performance evaluations, addressing issues proactively; Ensure compliance with company policies and maintain accurate associate files and records

Requirements

5+ years of retail experience; Proven ability to lead, coach, and build strong associate relationships; Strong communication, organization, and problem-solving skills; Passion for providing exceptional customer service and driving sales; Solid understanding of store operations and business performance

Nice to have

Supervising experience; Knowledge of the optical industry; Bachelor’s degree or equivalent experience

Benefits

Competitive pay; Bonus opportunities; Health & Dental Insurance; 401k retirement savings with company match and stock purchase plan; Flex Spending Account; Generous Paid Time Off & Company Holidays; Parental leave; Employee eyewear discount; Short- and Long-Term Disability; Life Insurance; College scholarship program; Training programs available; Access to educational courses; Emphasis on internal promotions and career advancement