Lead Generation Specialist

Scale Army is a staffing agency dedicated to connecting international talent with US-based companies. We cover a broad range of positions and industries, from customer support and sales roles to engineering and executive-level positions. We're hiring for an internal role and we're looking for a dynamic Lead Generation Specialist to join our team, convert inbound leads into high-value sales opportunities, and fuel our growth. As a Lead Generation Specialist, you’ll work closely with our BDR and AE teams, helping manage the pipeline, ensuring a smooth sales process, and driving revenue growth.

Responsibilities

Quickly engage with inbound leads to qualify them and schedule calls with the sales team; Implement new strategies to increase the number of meetings booked and keep the sales pipeline flowing; Own both inbound and outbound lead generation efforts to expand the sales pipeline; Leverage LinkedIn and sales tools like Apollo and Instantly for lead prospecting and outreach; Develop, test, and implement targeted email sequences to nurture inbound leads; Write compelling, personalized, and persuasive emails that drive action; Use tools like Instantly to optimize outreach and automate key touchpoints; Proactively follow up with leads to keep them engaged and on track for meetings; Handle no-show leads with professionalism, addressing concerns, and rescheduling calls as needed; Maintain accurate and up-to-date lead records in HubSpot; Report on performance metrics through CRM and Google Sheets

Requirements

Available to work during U.S. business hours aligned with the client's time zone; Minimum 2 years in a B2B sales development or lead generation role; Fluent English with strong written and verbal skills; Experience with HubSpot, Instantly, or similar tools for email sequences and automation; Comfortable using CRM systems and online sales tools; Skilled at incorporating AI into daily tasks; Ability to quickly master new sales tools, strategies, and systems; Motivated to hit targets in a high-pressure, fast-paced environment; Strong organizational skills with attention to detail; Comfort while managing vendors and constantly improving measured metrics

Nice to have

Experience with outbound prospecting

Benefits

Fully remote work; Work from anywhere with reliable internet; Career growth potential with advancement to Account Executive, Sales Ops, or Management position within 3-5 years