Manager, Category Strategy

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. How you will make history here... Develop category strategy work for an assigned category, integrating consumer, shopper, customer, and competitive insight into clear strategic frameworks that inform brand, commercial, and innovation decisions.

Responsibilities

Support category strategy refresh cycles led by the Sr Manager / Associate Director; Develop category strategy outputs for an assigned category — Best in class shelving recommendations, assortment priorities, category trends and key retailer strategy; Translate consumer, shopper, customer, and competitive insight into clear strategic implications and recommendations; Partner with Brand, Sales Managers, Insights, and R&D to align category strategy with brand and innovation priorities; Build category narratives, strategic content, and selling stories used by customer teams and leadership; Maintain a current view of category trends, competitive activity, and channel dynamics for the assigned scope; Conduct deep-dive analyses on category opportunities, threats, and white space

Requirements

Bachelor's Degree preferred; 6+ years in CPG category strategy, brand, consulting, category management, or customer strategy & planning; Strong analytical and strategic thinking skills; Basic understanding CPG commercial mechanics (RGM, trade, innovation, commercialization); Fluency with syndicated data (Circana / NielsenIQ), retailer POS, Planograming and shopper insight tools; Effective storytelling, framing, and presentation skills; Comfortable operating in a matrixed, cross-functional environment

Nice to have

Bachelor's Degree preferred

Benefits

Medical, dental, short and long-term disability, AD&D, and life insurance; Matching 401(k) plan with immediate vesting; Unlimited sick time; Paid time off and holiday pay; Free access to fitness center (WHQ); On-site day care (operated by Bright Horizons); Company store; Campbell's Cares program matches employee donations and/or volunteer activity up to $1,500 annually; Employee Resource Groups (ERGs)